Head of Sales - Soho House Amsterdam
Soho House & Co.
Salary undisclosed
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Description
About Us
Soho House Amsterdam is part of a global community for creative people, offering a welcoming space to work, relax, and connect. Recently awarded a Michelin Key, our House is recognized for its exceptional comfort and design. Join our team and help deliver thoughtful, high-quality experiences for our members and guests.
The Role
We're looking for a commercially driven and relationship-focused Head of Sales to join our team at Soho House Amsterdam.
You'll work closely with the Groups & Events team, operational departments, and key stakeholders across the House to ensure a seamless client journey from initial enquiry through to event execution. As an ambassador for the Soho House brand, you'll proactively seek new business opportunities while nurturing long-term relationships that generate repeat business and contribute to the House's commercial success.
Main Responsibilities
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Drive proactive room sales through targeted business development, local networking, account management and relationship building activities.
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Maximise bedroom occupancy and room revenue by identifying new corporate partnerships, travel partners and direct booking opportunities.
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Develop and maintain a strong pipeline of room business, converting enquiries into bookings and proactively seeking new revenue opportunities.
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Identify and secure new business opportunities across corporate, agency, lifestyle, and hospitality sectors.
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Build and maintain strong relationships with existing clients to encourage repeat business.
- Conduct client meetings, site inspections, and networking activities to showcase Soho House Amsterdam
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Reactivate dormant accounts and identify opportunities within previous client relationships
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Proactively generate new business through outbound sales activity, networking, prospecting and relationship building.
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Working closely with members of the commercial and Groups & Events team to maximise business opportunities and performance
- Monitor market trends and competitor activity to identify growth opportunities
- Represent Soho House at industry events, networking opportunities, and trade shows
- Maintain accurate records within CRM systems and provide regular sales performance reporting
- Support the development and execution of local sales and commercial strategies
What We're Looking For
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Previous experience in Hotel Sales, Business Development, Hospitality Sales, Account Management or related commercial roles
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Proven track record of generating room revenue growth and developing long-term client relationships
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Demonstrated success in a senior sales, commercial or business development role
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Experience in hotel sales, luxury hospitality or venue sales is essential
- Strong networking, negotiation, and presentation skills
- Commercially minded with a proactive and entrepreneurial approach
- Excellent organizational and communication skills
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Proven ability to proactively source and convert new business opportunities
- Ability to manage multiple priorities in a fast-paced environment
- Fluent in English; Dutch is a strong advantage
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Existing network within the Amsterdam and wider Dutch corporate, agency and events market is highly desirable
- Experience with CRM platforms and sales reporting tools is beneficial
Benefits
Soho House offers competitive compensation packages with global & local benefits and development opportunities.
- Competitive salary package & bonus scheme
- Travel allowance
- Healthy team meals during your shift
- Soho Membership, discounts on F&B, Rooms and Cowshed and many more
- Partnership discounts (Go-Vital, Urban Sports Club, Swapfiets and many more)
- One paid moving day per year
- Two paid volunteering days per year
- Ongoing learning and development opportunities
If you're passionate about hospitality, enjoy building lasting client relationships, and love turning opportunities into unforgettable events, we'd love to hear from you ✨
Benefits
- professional development
About this role
Soho House Amsterdam is seeking a commercially driven Head of Sales to lead revenue growth across its recently Michelin Key-awarded Amsterdam property. The role centers on driving bedroom occupancy and room revenue through proactive business development, relationship management, and account growth—targeting corporate partnerships, travel agencies, and direct bookings while positioning the House as a preferred destination for business travel, groups, and events. You'll work across commercial and operational teams to ensure seamless client experiences and represent the brand at industry events and networking opportunities.
This position suits someone with proven success in hotel sales, luxury hospitality, or venue sales who thrives on outbound prospecting and converting opportunities into long-term client relationships. You'll need strong negotiation and presentation skills, a proactive entrepreneurial mindset, and the ability to manage multiple priorities in a fast-paced environment. An existing network within Amsterdam's corporate and events market is highly desirable, as is fluency in Dutch alongside English; experience with CRM systems and sales reporting is beneficial.
The package includes competitive salary with bonus, travel allowance, Soho membership and F&B discounts, partnership benefits, two paid volunteering days annually, and ongoing development opportunities. The role is full-time and based in-office at the Amsterdam location.
How this employer is doing
average
- Recent Acquisition
In the news
Soho House & Co. Stockholders Back Merger in Special Meeting; Final Results Due May 4, Yahoo Finance
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Pay for this role
The employer didn't post a pay range for this role. That usually means pay is set in negotiation, which favors whoever arrives with numbers. Check ranges on comparable Head of Sales - Soho House Amsterdam postings in Amsterdam North Holland, and analyze any offer before you accept it.
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