Sales Trainer
Howard Air
$90,000 - $120,000 / year
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Description
At Howard Air we are on a mission to elevate our Brand to new heights and are searching for a passionate and energy-driven Sales Coach to join our team. If you have a passion for teaching/mentoring and can bring a wealth of knowledge and experience to help our team excel, then this is your team. This role will develop, train, inspect, measure, and improve the sales process, while partnering with department leaders to ensure consistent execution and accountability.
Key Responsibilities:
- Sales Process Ownership: Develop, standardize, and continuously improve the sales process across HVAC Equipment, HVAC Service, and Plumbing. Responsible for developing the process, training it, inspecting it, reporting on it, and working with department leadership to make sure it is being executed.
- Training & Coaching: Lead classroom and field training, weekly role-play, objection handling, and targeted skill development.
- Field Coaching: Conduct regular ride-alongs with Comfort Advisors, technicians, and other customer-facing employees to observe and coach real customer interactions.
- Apprentice Development: Oversee sales apprentice training, role-play, ride-alongs, competency assessments, and graduation standards.
- Performance Reporting: Track and report key sales metrics including close rates, average tickets, opportunities, turn rates, and individual performance trends.
- Accountability: Partner with department managers on coaching plans, Success 1:1s, follow-up, and performance improvement.
- Manager Development: Teach managers how to effectively coach and develop their sales teams rather than relying solely on the trainer.
- Call Center Alignment: Partner with call center leadership to align booking, lead quality, customer expectations, turnovers, and follow-up with the sales process.
- Cross-Department Alignment: Ensure HVAC Equipment, HVAC Service, and Plumbing operate under one consistent sales philosophy and process.
- Continuous Improvement: Identify performance gaps and translate field observations and data into actionable training and process improvements.
What Success Looks Like
Success means creating one company, one sales process, with department-specific applications. The right candidate will be comfortable training a plumbing team, riding with an HVAC technician, reviewing Comfort Advisor performance, coaching an apprentice, working with the call center, and reporting to leadership on where we are winning, where we are losing, and what we are doing about it.
Qualifications
- 2+ years of residential HVAC, plumbing, electrical, or related home services experience.
- Demonstrated sales training, coaching, or mentoring experience.
- Strong understanding of residential sales processes and customer experience.
- Confident public speaker with excellent communication skills.
- Strong analytical, organizational, and leadership skills.
- Ability to coach, influence, and hold others accountable.
- Proficiency with Microsoft Office/Microsoft 365; ServiceTitan experience preferred.
- Willingness to travel throughout the Phoenix market and occasionally overnight as needed.
Compensation & Benefits
- Competitive annual salary + bonus
- Medical, dental, and vision insurance
- 401(k) with company match
- Paid time off and holidays
- Ongoing training and career development
- Supportive, team-focused work environment
Work Environment
This position operates in both office/classroom and field environments across residential job sites. Regularly travels to customer homes and field locations for ride-alongs, coaching, and observations. Requires the ability to walk, stand, climb stairs, navigate residential job sites, and remain stationary during classroom and administrative activities. Must be able to see, hear, and exchange accurate information with customers and team members. Exposure to outdoor weather, noise, dust, and varying job-site conditions may occur. Reasonable accommodation may be made to perform essential functions.
Apply today!
#HOW
Howard Air
For more than 30 years, Howard Air has focused on providing the latest technology in superior comfort to meet our customers’ air conditioning and heating needs. When you join us, you will proudly be a part of an exclusive group of the highest trained and top earning professionals in the HVAC industry. Earn the most you’ve ever made in the HVAC industry while enjoying flexible work schedules for an unbeatable work/life balance, along with the best tools, equipment, vehicles, and facilities in the industry.
We are an equal-opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic outlined by federal, state, or local laws.
Benefits
- health insurance
- vision insurance
- 401(k)
- paid time off
About this role
Howard Air is looking for a Sales Trainer to build and standardize a unified sales process across three service lines—HVAC Equipment, HVAC Service, and Plumbing—in the Phoenix market. You'd own the full lifecycle of process improvement: developing training curriculum, conducting classroom and field coaching through ride-alongs, running role-plays and apprentice assessments, tracking performance metrics, and working with department leaders to ensure accountability and execution. This is hands-on work that requires you to move fluidly between the office, job sites, and customer homes.
The role suits someone with at least two years in residential home services (HVAC, plumbing, or electrical) who has already done sales training, coaching, or mentoring. You'll need strong communication skills, comfort speaking to groups, and the ability to influence and hold people accountable across multiple teams. Experience with ServiceTitan is preferred, and you should be comfortable with data analysis and Microsoft Office. Travel throughout Phoenix is regular, with occasional overnight trips.
Success here means creating consistency across departments while respecting their differences, and translating field observations into measurable improvements. The salary range is $90,000–$120,000, with benefits including medical/dental/vision, 401(k) match, paid time off, and ongoing training.
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Pay for this role
$90,000 to $120,000 per year
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