Senior Marketplace Marketing Manager
Sweetgreen
$102,900 - $147,000 / year
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Description
Sweetgreen is looking for a Senior Marketplace Marketing Manager who is a genuine expert in third-party delivery and who can translate that expertise into a channel strategy that contributes meaningfully to sweetgreen's growth objectives. This is a role for someone who has strong data-driven opinions about what good looks like and can build the methodology to get there.
You'll own the strategy and execution, how we evaluate marketplace performance, how we structure our promotional philosophy, how we think about the tradeoffs between visibility and margin, and how sweetgreen should position itself on these platforms over the next several years.
You will:
- Define sweetgreen’s overarching marketplace strategy across DoorDash, Uber Eats, and Grubhub. Stay ahead of platform algorithm changes, new ad product rollouts, and competitive dynamics
- Develop the internal criteria and evaluation methodology for how sweetgreen measures marketplace success
- Identify and navigate the significant, non-obvious tradeoffs inherent to marketplace channels and bring a clear point of view to leadership
- Manage a marketplace agency effectively, balancing leadership and detail-orientation
- Define KPIs and build the reporting infrastructure that gives sweetgreen clear visibility into marketplace performance by analyzing platform trends, cohort behavior, and menu mix to surface insights
- Own the full marketing budget across all three platforms, including sponsored listings, in-app placements, push notifications, and promotional mechanics
- Design a promotional architecture that drives incremental volume without structurally eroding margin
- Own the digital shelf experience across all platforms: menu architecture, item visibility, photography standards, and category sequencing
- Partner with Culinary and Brand on new item launches and LTOs, ensuring marketplace storefronts reflect sweetgreen’s quality standards and brand voice
- Serve as sweetgreen’s primary relationship owner with platform account teams at DoorDash, Uber Eats, and Grubhub
- Partner with Finance on marketplace P&L, and Tech and Operations on seamless implementation
- Serve as the internal expert on third-party delivery, fielding questions and advising cross-functional partners across Digital, Growth, and Loyalty
- Collaborate with Legal and Finance on commission structures, contract terms, and promotional compliance
Desired traits:
- A strategist with strong data-driven instincts, able to cut through ambiguity and develop a clear point of view where one does not yet exist
- A skilled communicator and influencer, comfortable presenting complex tradeoffs and channel strategy to senior leadership
- An operator at heart, with the rigor to build frameworks and the ownership mindset to see them through to execution
- A collaborative partner, able to work across Finance, Tech, Legal, Operations, and Brand without formal authority
- A channel expert with genuine intellectual curiosity about platform dynamics, algorithm behavior, and the evolving third-party delivery landscape
Desired experience:
- 10+ years of experience in marketplace or third-party delivery marketing, with hands-on expertise across DoorDash, Uber Eats, and Grubhub
- Demonstrated ability to build channel strategy and evaluation frameworks independently, not just execute within existing ones
- Fluency in platform advertising consoles, promotional mechanics, algorithm dynamics, and digital merchandising
- Strong analytical capability; able to evaluate complex performance data involving significant intangibles (incrementality, cannibalization, brand halo) and make sound recommendations
- Experience in restaurant, fast casual, or high-volume retail environments
- Proven track record managing significant marketplace media budgets and influencing cross-functional stakeholders at the executive level
- Bachelor’s degree required; advanced degree a plus
What you'll get:
- Highly competitive pay + bonus plan
- Three different medical plans to suit your and your family's needs
- Dental and Vision insurance
- Flexible PTO plan
- 401k program
- Employee HSA and FSA
- Complimentary greens
- An opportunity to make a real impact on the people around you, both by growing them and by connecting them to real food
- To live the sweetlife and celebrate your passion + purpose
- A collaborative team of people who live our core values and have your back
- A clear career path with opportunities for development, both personally and professionally
- Free sweetgreen swag
Come join the sweetlife!
About sweetgreen
Sweetgreen is a national restaurant brand dedicated to building healthier communities by connecting people to real food. Since 2007, Sweetgreen has reimagined fast food to be fresh, flavorful, and rooted in relationships with farmers and communities. As we grow, we are committed to developing our people in our restaurants and at our support center, so that everyone can be part of the movement. When you join Sweetgreen, you not only invest in your own future but help create spaces where food, people, and purpose come together
About this role
Sweetgreen is seeking a Senior Marketplace Marketing Manager to own the strategy and execution of its presence across DoorDash, Uber Eats, and Grubhub. You'll define how the brand evaluates marketplace performance, structure its promotional philosophy, and navigate the complex tradeoffs between visibility and margin across all three platforms. This role demands someone with genuine expertise in third-party delivery who can translate platform dynamics into clear strategic recommendations for leadership—not just execute within existing frameworks.
The scope is substantial. You'll manage the full marketing budget for sponsored listings, in-app placements, and promotional mechanics; build the KPIs and reporting infrastructure that surface performance insights; own the digital shelf experience including menu architecture and photography standards; and serve as the primary relationship owner with each platform's account team. You'll also partner across Finance, Tech, Operations, Legal, and Brand to ensure seamless implementation and compliance, while advising internal stakeholders on third-party delivery strategy.
This is a contract position based in Los Angeles requiring 10+ years of hands-on marketplace marketing experience, with demonstrated ability to build channel strategy independently and fluency in platform advertising consoles and algorithm dynamics. You'll need strong analytical skills to evaluate complex performance data involving incrementality and cannibalization, proven success managing significant media budgets, and the ability to influence cross-functional executives without formal authority. The salary range is $102,900–$147,000, with competitive benefits including flexible PTO, multiple medical plans, and complimentary Sweetgreen meals.
How this employer is doing
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Pay for this role
$102,900 to $147,000 per year
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