ABM Manager
Backbase
Salary undisclosed
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Description
ABM Manager – Europe North West
Over 150+ leading banks run on Backbase—the AI-native Banking OS that turns fragmented operations into a Unified Frontline where customers, employees, and AI agents work as one.
Europe North West is one of our most competitive, highest-potential regions. We are looking for a commercially focused ABM Manager to drive growth across a portfolio of strategic new-logo and existing-customer accounts.
📍 Location: Europe North West
💼 Function: Account-Based Marketing / Field Marketing
👤 Reports to: Senior Field Marketing Director
🎯 What You’ll Do
- Strategy & Execution: Own and run 1:1 and 1:few ABM strategies for priority accounts across the full buyer journey.
- Sales Alignment: Partner closely with Sales and BDM teams to identify account priorities, key buying groups, and growth opportunities.
- Data-Driven Outreach: Activate integrated digital, content, executive engagement, and event programs tailored to the Europe North West market using real-time engagement signals.
- AI & Tech Integration: Leverage modern AI tools and marketing tech to sharpen account research, personalization, execution, and reporting.
- Impact Tracking: Measure account engagement, progression, pipeline creation, and opportunity acceleration.
💡 What We’re Looking For
- Proven track record in enterprise B2B ABM, Field Marketing, or Demand Gen within complex sales cycles.
- Demonstrated experience partnering with Sales to measurably drive pipeline growth.
- Hands-on experience utilizing AI tools for campaign execution, research, and personalization.
- High commercial acumen, strong project management, and cross-functional stakeholder skills.
- Bonus: Background in SaaS, fintech, banking, or enterprise technology.
📈 What Success Looks Like We measure success by your ability to move strategic accounts forward:
Engagement ➔ Conversation ➔ Opportunity ➔ Revenue
If you love creative marketing, experimenting with AI, and turning bold ideas into measurable business impact, we’d love to connect!
About this role
Backbase is seeking an ABM Manager to drive growth across a portfolio of strategic accounts in Europe North West, working directly with Sales and BDM teams to identify priorities and accelerate deals through the buyer journey. You'll own 1:1 and 1:few account strategies, designing integrated digital, content, and executive engagement programs tailored to the region's market. The role demands hands-on use of AI tools and marketing technology to sharpen research, personalization, and real-time campaign execution, with success measured by your ability to move accounts from engagement through to revenue impact.
This is a fit for someone with proven enterprise B2B ABM or Field Marketing experience in complex sales cycles who has already demonstrated the ability to partner with Sales teams and measurably grow pipeline. You'll need strong commercial instincts, solid project management skills, and comfort working cross-functionally with multiple stakeholders. Experience with AI tools for campaign work is expected, and background in SaaS, fintech, or banking is a plus. The role is based in-office in Amsterdam and reports to the Senior Field Marketing Director.
How this employer is doing
average
- Leadership Change
- Recent Acquisition
In the news
Backbase Appoints Nikhil Gujral to Accelerate APAC Growth Strategy, FF News
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Pay for this role
The employer didn't post a pay range for this role. That usually means pay is set in negotiation, which favors whoever arrives with numbers. Check ranges on comparable ABM Manager postings in Amsterdam, and analyze any offer before you accept it.
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