General Manager, Independent Agency, West
The Trade Desk
$147,200 - $269,900 / year
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Description
The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising, with over 3,000 employees across more than 30 offices. Our technology helps advertisers reach the right audiences across the open internet — from streaming TV and podcasts to mobile apps, news, and more.
Advertising powers the content people love. By making it more transparent, effective, and responsible, we help support trusted journalism, quality entertainment, and creators worldwide. The world’s brands and agencies rely on us to reach their customers and grow their businesses responsibly.
The scale of our platform brings unique technical challenges — from processing massive datasets in real time to building systems that operate reliably on a global scale. When you work here, your impact is worldwide. We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another. If you’re driven to solve meaningful challenges, we’d love to meet you.
THE ROLE
The Trade Desk (TTD) is seeking an accomplished General Manager, (GM) Business Development - Independent Agencies to lead a significant portfolio of independent agency relationships and business development teams.
This leader will be responsible for accelerating revenue growth, strengthening agency partnerships, developing talent, and ensuring consistent execution across their portfolio. By understanding the unique dynamics of independent agencies, this leader will help shape joint strategies that accelerate growth and deepen strategic partnerships. They will serve as a senior strategic partner to agency executives while translating broader GTM priorities into measurable business outcomes.
KEY RESPONSIBILITIES
- Lead Independent Partnership Strategy: Develop and execute a West Region strategy for deepening agency partnerships, aligning on shared objectives that drive growth and operational excellence.
- Own Executive Engagement: Build trust-based relationships with agency leadership and influence strategic decisions across commercial, operational and partnership priorities.
- Integrate Agency Feedback into Product Roadmap: Partner with Product and Engineering to ensure agency insights inform platform development, measurement capabilities and workflow innovation.
- Drive Commercial Outcomes: Collaborate with agency leadership on initiatives that improve profitability, strengthen partnerships and unlock new growth opportunities
- Orchestrate Cross-Functional Execution: Work closely with Sales, Client Services, Marketing and Product to deliver integrated solutions that strengthen agency partnerships across the West Region.
- Represent TTD externally: Lead, coach and develop a team of business development leaders while serving as a senior ambassador for TTD within the agency ecosystem
QUALIFICATIONS
- 15+ years of experience in agency leadership, strategic partnerships or business development roles with deep knowledge of independent agency operations and economics
- Proven track record influencing agency leadership, leading teams and driving commercial growth
- Strong commercial acumen, including understanding of agency P&L, principal buying models and profitability levers
- Experience leading business development teams through growth, organizational change and market evolution
- Exceptional communication and negotiation skills, capable of navigating complex multi-party agreements
WHAT YOU’LL BRING
- Authentic and values driven leader, someone who embodies our core values
- Collaborative leadership style, you're someone who develops talent, builds trust and creates alignment across diverse stakeholders
- A forward-looking perspective, you’re someone who anticipates industry shifts and demonstrates grit and adaptability navigating complexity and change
- Inclusive and empathic – you champion diversity of thought and foster an environment where all voices are heard and respected
- Low ego, high impact – you prioritize outcomes over credit
The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
[LA JOBS ONLY] The Trade Desk will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652.
[SF JOBS ONLY] Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
In accordance with various US state laws, the range provided is the Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, and location. All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as variable compensation-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan.
The Trade Desk also offers a competitive benefits package. Click here to learn more.
Note: Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave
As an Equal Opportunity Employer, The Trade Desk is committed to creating an inclusive hiring experience where everyone has the opportunity to thrive.
Please reach out to us at accommodations@thetradedesk.com to request an accommodation or discuss any accessibility needs you may require to access our Company Website or navigate any part of the hiring process.
When you contact us, please include your preferred contact details and specify the nature of your accommodation request or questions. Any information you share will be handled confidentially and will not impact our hiring decisions.
About this role
The Trade Desk is looking for a General Manager to lead business development and agency partnerships across the West Region. This role sits at the intersection of strategy and execution—you'd own the full P&L for independent agency relationships, build trust-based partnerships with agency leadership, and translate their feedback into product and commercial priorities. The position requires someone who understands agency economics deeply and can orchestrate cross-functional teams across Sales, Client Services, Marketing, and Product to deliver integrated solutions that strengthen partnerships and drive revenue growth.
You'll need at least 15 years in agency leadership, strategic partnerships, or business development, with proven success influencing senior executives and leading teams through growth and change. The role demands strong commercial acumen—comfort reading agency P&Ls, understanding principal buying models, and identifying profitability levers. Beyond the technical skills, The Trade Desk is looking for a collaborative leader with low ego and high impact: someone who develops talent, builds trust across diverse stakeholders, anticipates industry shifts, and prioritizes outcomes over credit.
This is an in-office role based in Los Angeles with a salary range of $147,200 to $269,900, plus stock-based compensation, variable incentives, and comprehensive benefits. It's suited for someone ready to shape strategy at a global scale while staying deeply embedded in the independent agency ecosystem.
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Pay for this role
$147,200 to $269,900 per year
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