Senior Copywriter
Vml
Salary undisclosed
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Description
Who We Are
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
We are seeking a Bilingual Senior Copywriter with exceptional conceptual thinking and writing skills in both Spanish and English. The ideal candidate will have a proven track record of developing compelling, culturally relevant ideas that work seamlessly across multiple platforms. You will partner closely with art directors, strategists, and account teams to create work that is strategically sound, creatively brilliant, and flawlessly executed.
Key Responsibilities:
- Develop original, innovative concepts and copy in both Spanish and English for integrated campaigns, including TV, digital, social, print, experiential, and more.
- Collaborate with art directors, designers, and other creatives to bring ideas to life.
- Ensure all work is on-brand, on-strategy, and culturally relevant for both Spanish- and English-speaking audiences.
- Present creative concepts to internal teams and clients with clarity and confidence.
- Adapt and transcreate copy while maintaining tone, nuance, and cultural authenticity.
- Stay up-to-date with advertising trends, cultural insights, and emerging platforms.
- Mentor junior copywriters and contribute to a collaborative, inspiring creative environment.
Qualifications:
- Fluency in both Spanish and English (written and spoken) with exceptional grammar, style, and tone in both languages.
- Minimum 5 years of experience in advertising or a closely related creative field.
- Strong conceptual and storytelling skills with a portfolio that demonstrates big ideas and excellent craft.
- Experience working across multiple media platforms and formats.
- Ability to work under tight deadlines without sacrificing quality.
- Passion for advertising, creativity, and pushing boundaries.
- Strong presentation and communication skills.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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About this role
VML's Miami office is looking for a Senior Copywriter who can write at a high level in both Spanish and English, developing concepts and copy for major integrated campaigns across TV, digital, social, print, and experiential work. You'd be working with art directors, strategists, and account teams on behalf of clients like Microsoft, Ford, Coca-Cola, and Nestlé—brands that demand culturally intelligent, strategically sound creative work. The role requires not just bilingual fluency but the ability to transcreate messaging so it lands authentically with both Spanish- and English-speaking audiences, maintaining tone and nuance across different platforms and formats.
This is a senior-level position, so you'd be expected to mentor junior copywriters while managing tight deadlines without compromising quality. You'll present concepts to internal teams and clients, stay current with advertising trends and emerging platforms, and contribute to a collaborative creative environment. The position is in-office in Miami, with a hybrid arrangement averaging four days per week.
You'll need at least five years of advertising or related creative experience, a strong portfolio demonstrating big ideas and excellent craft, and genuine passion for pushing creative boundaries. Exceptional communication and presentation skills are essential, as is the ability to work under pressure while maintaining the strategic and cultural relevance that VML's work demands.
How this employer is doing
average
- H1B: Sponsors Visas
- Leadership Change
- Sponsors Visas
Typical pay for this role
$100,000
Typical range: $80,000 to $120,000
In the news
Jon Cook Steps Down as VML and WPP Creative Boss, Eric Campbell to Succeed, ADWEEK
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Pay for this role
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