Director, Product (physical) (f/m/x)
HelloFresh
Salary undisclosed
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Description
Reporting Relationships
- Primary Manager: COO and Co-MD
- Dotted Line: CMO and Co-MD
- Direct Reports: ~10 people spanning Culinary, Product Innovation, Product Strategy, Product Operations, and Product Analytics
The Opportunity
Factor is a healthy, ready-to-heat meal delivery service that has built a category-defining business in the US and Canada. Now we're building Factor in Europe — and although we have strong blueprints from North America, we have the opportunity to leverage the very rich multi-cultural environment in Europe to tailor both our physical and digital products to five different markets.
As our Director, Product, you will own the full product vision and execution for Factor Europe. You will lead a multi-layered team of ~10 people, sit on the Factor Europe leadership team, and maintain a close dotted-line relationship with our CMO to ensure product and marketing move as one.
This is a rare kind of role: senior strategic ownership and real infrastructure, with the pace and ambition of an early-stage scale up. If you are a visionary builder who leads with curiosity, earns conviction through data, and holds your team to the same high standard you hold yourself — we'd love to hear from you.
What You'll Do
- Lead and Develop a High-Performance Product Team
- Build, inspire, and manage a multi-disciplinary team — setting a clear vision, establishing the operating rhythms that allow the team to move fast, and investing in the people who will drive Factor Europe's next chapter.
- Own and Challenge the Product Vision
- Define a clear and compelling vision for what Factor's physical product must become in Europe — grounded in customer insight, commercially rigorous, and differentiated enough to win. Develop a deep, independent point of view on where the North American model translates and where European markets demand something different.
- Push the team and the business to think beyond the current roadmap — challenging assumptions, interrogating trade-offs, and ensuring we are always working on the highest-leverage version of the product.
- Act as the liaison to our global Digital Product team — representing Factor Europe's priorities in the feature roadmap and collaborating on shared global initiatives that benefit the wider business.
- Drive Customer Retention and Commercial Performance
- Own customer retention levers as your north star. Build a rigorous, evidence-based view of what drives it and rally the team around interventions that move the needle.
- Make product decisions with full awareness of their P&L implications. Take calculated risks, track outcomes honestly, and move quickly to learn and adjust when bets don't pay off.
- Build for Multiple European Markets
- Lead our effort to find product-market fit across five distinct markets — understanding how consumer preferences vary by culture, and building a proposition that resonates locally while scaling efficiently.
- Share learnings across geographies and partner with peers across the HelloFresh Group to continuously raise the bar.
- Support new channel strategies, understanding and adapting products for different customer bases.
- Align Product and Marketing Strategy
- Work closely with the brand & marketing team to ensure product roadmap and marketing strategies are fully synchronised — so what we build, how we talk about it, and how we sell it form one coherent proposition.
- Act as the product voice on the leadership team, articulating a compelling vision for where the product needs to go and why.
Who You Are
- A visionary leader who executes. You set a compelling direction, bring your team with you, and roll up your sleeves to make it happen.
- Customer-obsessed and analytically rigorous. Sharp instincts backed by disciplined discovery. Comfortable querying your own data and stress-testing assumptions.
- Commercially minded. You understand how product decisions flow through to the P&L — and hold yourself accountable to outcomes, not just outputs.
- A cross-functional influencer. You build trust quickly, drive execution through others, and get the right priorities onto other teams' roadmaps.
- Internationally curious. You find the complexity of building for multiple European cultures energising, and you seek out the nuances that matter.
- An exceptional communicator. You write and present with clarity and conviction — from strategy narratives to leadership updates to product briefs.
- Food and/or nutrition obsessed!
Requirements
- Experience: 8–10+ years in Product, Strategy, or a closely related commercial leadership role; 3+ years managing multi-disciplinary teams.
- Technical toolkit: Advanced Excel/Google Sheets; AI proficiency and curiosity required.
- Strong preference for:
○ Experience in D2C subscription businesses — retention, lifecycle, and recurring revenue models.
○ Multi-market European experience and an understanding of how consumer preferences vary across the continent.
○ Experience in physical products or FMCG, especially food & beverage.
○ A track record of scaling a product in a new market and finding product-market fit.
Compensation & Financial Wellbeing
- Enjoy 20% off HelloFresh and 40% off Factor_ subscriptions.
- Access the "Benefits at Work" platform for discounts on brands like Nike, Bol.com, and IKEA.
- You'll receive a HelloFresh laptop, a €250 home office setup budget, and contribute to the Bedrijfspensioenfonds Levensmiddelen pension scheme (2025 rate 27.6%; employer pays 19.64%, employee pays 7.96%).
Health & Wellbeing
- Benefit from discounts on ClassPass and gym memberships via Bedrijfsfitness Nederland, free bootcamp classes (Amsterdam), and free subscriptions to Headspace and OpenUp.
- Get a 10% discount on additional health insurance at Zilveren Kruis in 2025.
Flexibility & Work-Life
- Work flexibly with our hybrid setup (50% office, 50% remote), plus a €2.40 daily remote work allowance.
- Receive 24 days of annual leave (pro-rated), plus one additional day per year of service (up to 30 days total).
- Full reimbursement for 2nd-class public transport to the office, plus €0.23 per km for car and bicycle travel.
- Eligible employees can work from another country for up to 8 weeks per year.
Career & Development
- Grow with our "Learning Never Stops" mindset: participate in Pantry Staple trainings, access internal/external opportunities, and join our cross-market mentoring program.
Culture & Environment
- Enjoy fresh homemade lunches in the office (€3.00/day), weekly vrij-mi-bo (Friday drinks), quarterly strategy sessions, and team events.
About this role
HelloFresh is scaling Factor, its ready-to-heat meal delivery service, across Europe—and this role gives you full ownership of the physical product strategy and execution for that expansion. You'll lead a team of roughly ten people spanning culinary, innovation, strategy, operations, and analytics, report directly to the COO, and sit on the Factor Europe leadership team. The core challenge is clear: while North America has proven the model works, Europe's five markets are culturally distinct, and your job is to figure out where the North American playbook translates and where it needs to bend. You'll own the product vision end-to-end, from customer retention metrics through P&L implications to go-to-market alignment with marketing.
This is a rare combination of strategic authority and hands-on execution. You'll need to build conviction from data and customer insight, stress-test your own assumptions, and move fast—but also think rigorously about trade-offs and what truly moves the needle on retention and commercial performance. The role demands someone equally comfortable articulating vision to a leadership team and rolling up their sleeves with product operations. You'll act as the liaison to the global digital product team and navigate the complexity of scaling across geographies while keeping product and marketing in lockstep.
The ideal candidate has 8–10+ years in product or commercial leadership with at least three years managing cross-functional teams. D2C subscription experience is strongly preferred—you should understand retention, lifecycle, and recurring revenue models. Experience in physical products, FMCG, or food and beverage is a plus, as is a track record of finding product-market fit in new markets. You'll need advanced Excel skills and genuine curiosity about AI. The role is based in Amsterdam and requires in-office presence.
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Pay for this role
The employer didn't post a pay range for this role. That usually means pay is set in negotiation, which favors whoever arrives with numbers. Check ranges on comparable Director, Product (physical) (f/m/x) postings in Amsterdam, and analyze any offer before you accept it.
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