Senior Copywriter - Bilingual
Vml
$60,000 - $140,000 / year
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Description
Who We Are
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
Job Summary
We're looking for a talented, conceptually driven Senior Copywriter who is equally comfortable creating ideas in English and Spanish. This role requires more than translation skills. We need someone who can think, write, and craft ideas natively in both languages, understanding the cultural nuances that make work resonate with diverse audiences.
The ideal candidate is passionate about advertising, curious about culture, and driven to create work that gets noticed. They stay connected to what's happening in the industry, understand the craft of writing, and bring the ambition to push ideas beyond the expected. From integrated campaigns and social content to experiential activations and broadcast, you'll help shape ideas that move people and drive business results.
You'll collaborate closely with art directors, strategists, account teams, and production partners to create memorable, effective, and culturally relevant work.
Key Responsibilities
- Develop compelling campaign ideas and concepts across multiple channels and platforms.
- Write and adapt copy in both English and Spanish while maintaining creative integrity, cultural relevance, and brand voice.
- Partner closely with art directors to develop integrated ideas from concept through execution.
- Craft copy for digital, social, experiential, print, CRM, broadcast, video, and emerging platforms.
- Present creative work internally and to clients with confidence and clarity.
- Participate in brainstorming sessions and contribute strategic, culturally informed thinking.
- Ensure consistency and quality across all written communications and campaign deliverables.
- Stay current on industry trends, pop culture, emerging platforms, and creative best practices.
- Mentor and support junior writers and creative team members when needed.
- Contribute to new business opportunities and agency pitches.
Qualifications
- 6+ years of experience in an advertising agency or comparable creative environment.
- Fully bilingual in English and Spanish, with exceptional writing skills in both languages.
- Strong portfolio demonstrating conceptual thinking, storytelling, and integrated campaign development.
- Proven ability to create original ideas rather than simply adapting existing work.
- Excellent communication, presentation, and organizational skills.
- Strong understanding of branding, strategy, and audience engagement.
- Ability to manage multiple assignments and deadlines in a fast-paced environment.
- Collaborative mindset with a proactive, solutions-oriented approach.
- Passion for advertising, creativity, and the evolving communications landscape.
Preferred
- Experience developing work for multicultural, Hispanic, or bilingual audiences.
- Experience working on national or global brands.
- Knowledge of content creation, social media, video production, and emerging digital platforms.
- Award-winning work or a demonstrated commitment to creative excellence.
- A genuine love for the business and a desire to keep raising the bar creatively.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
About this role
VML, a major creative agency behind award-winning campaigns for global brands like Microsoft, Ford, and Coca-Cola, is seeking a Senior Copywriter who can think and write natively in both English and Spanish. This isn't a translation role—you'll develop original concepts and campaign ideas across integrated channels, from social and digital to broadcast and experiential work, while maintaining cultural relevance and brand voice for diverse audiences. You'll partner closely with art directors, strategists, and account teams to shape ideas that resonate and drive business results.
The role demands at least six years of agency experience and exceptional bilingual writing skills backed by a strong portfolio of conceptual work. You'll manage multiple assignments in a fast-paced environment, present creative work to clients and internally, stay current on industry trends, and contribute to new business pitches. The position also offers opportunities to mentor junior writers and support the broader creative team. Experience with multicultural or Hispanic audiences, national or global brands, and emerging platforms like social and video is preferred.
Based in Miami with an in-office requirement of roughly four days per week, the role offers a salary range of $60,000 to $140,000 depending on experience and qualifications, along with WPP's competitive benefits package.
How this employer is doing
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- H1B: Sponsors Visas
- Leadership Change
- Sponsors Visas
In the news
Jon Cook Steps Down as VML and WPP Creative Boss, Eric Campbell to Succeed, ADWEEK
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Pay for this role
$60,000 to $140,000 per year
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