Senior Public Relation Executive - Sports
Burson
Salary undisclosed
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Description
Who we are:
Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
More About The Role
Burson India is looking for a Senior Public Relation Executive for our Mumbai location to work in our Brands, Sports and Entertainment practice. As a Sr. PR Executive, you are expected to actively be involved in the day-to-day execution of client activities under the supervision and guidance of senior team members. You will contribute to Burson – India’s performance by supporting the seniors in the team to manage client relationships and integrated communication (IC) programs, satisfying, and delighting clients and generating new business. You are required to support our corporate strategy and your practice or office to help ensure superior client service, a winning culture and profitability.
Burson is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
What You Will Do
Client Service:
- Stay updated on all your clients, their industries, and competitors by actively reading articles, press materials, marketing collateral and strategy documents.
- Help organize and participate in client brainstorm meetings and calls and never hesitate to ask informed questions and make creative recommendations; understand what is being done and how it adds value to your clients.
- Have strong verbal and written communication skills to support the senior team to develop quality materials such as press releases, messages etc.
- Maintain relationships with prominent media members inside and outside your clients’ industries and stay current on any news that can be used for the benefit of clients
- Be responsible to create professional, actionable client-facing communications, status reports, campaign summary reports and general account activity reports.
- Assist in press materials development and support the preparation of press events.
- Stay updated on social media trends and build relationships with key influencers and community contacts to optimize channels.
Experience That Contributes To Success
- 4+ years of experience in Public Relations. Preferably from Sports background.
- University degree in Communications or related discipline
- You must possess a strong familiarity with how Generative AI tools are used across communications programmes, especially in planning, research, ideation, content creation, and daily operations to drive relevance and efficiency
You belong at Burson:
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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About this role
Burson's Mumbai office is seeking a Senior PR Executive to join its Brands, Sports and Entertainment practice, working primarily in-office. This role sits at the execution level within a global communications agency, where you'll support senior team members in managing client relationships, developing integrated communication programs, and delivering day-to-day campaign activities. You'll be expected to contribute to new business development and help drive the office's overall performance.
Your day-to-day work spans client service fundamentals: staying informed on client industries and competitors, participating in strategy meetings, drafting press releases and communications materials, and maintaining media relationships. You'll also prepare client reports, support press events, and monitor social media and influencer opportunities to amplify client campaigns. The role requires strong written and verbal communication skills and the ability to ask informed questions that add genuine value to client work.
The ideal candidate brings 4+ years of PR experience, ideally with a sports background, and holds a degree in Communications or a related field. Beyond traditional PR skills, you'll need demonstrated familiarity with how generative AI tools are applied across communications planning, research, content creation, and operations. Burson emphasizes professional development, mentorship, and a collaborative culture designed to support emerging leaders in the communications field.
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Pay for this role
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