Country Lead (South Africa) - CEX
Hyphen Connect Limited
Salary undisclosed
Need a reasonable accommodation to apply or interview? Contact us.
JobMinglr uses automated technology to recommend jobs based on profile information and job preferences. Match Score does not determine eligibility for a position, prevent a user from viewing or applying to a job, or make hiring decisions on behalf of an employer.
Description
We are hiring for a global top-tier digital asset exchange, serving millions of users across multiple continents. The company operates in a highly competitive, fast-moving market and is known for strong product execution, deep liquidity, and rapid global expansion.
As part of their international expansion strategy, they are strengthening their footprint in South Africa, one of the most strategically important and regulated crypto markets globally.
The Country Lead (South Africa) will own end-to-end responsibility for the company’s market strategy, growth, and brand presence in South Africa. This role acts as the primary driver for user growth, trading volume, ecosystem partnerships, and local market positioning, while working closely with global teams.
Key Responsibilities
- Develop and execute the overall country strategy for South Africa, with clear ownership of trading volume growth, user acquisition, and market expansion
- Lead and participate in online and offline marketing initiatives, including meetups, seminars, Web3 conferences, sponsorships, and KOL / VIP engagement events
- Build, manage, and maintain strong relationships with local ecosystem stakeholders, including KOLs, media, Web3 projects, communities, and institutional or VIP clients
- Drive localized marketing, branding, and user education initiatives to strengthen the company’s influence within the South Africa crypto ecosystem
- Monitor and analyze South Africa crypto market trends, regulatory developments, and competitive landscape, translating insights into locally optimized growth strategies
- Act as the key local representative, collaborating with global marketing, product, BD, and compliance teams
- Track performance and provide regular reporting on market results and insights, with accountability for core KPIs such as trading volume, active users, and new user registrations
Qualifications
- Bachelor’s degree or above; background in Finance, Economics, Marketing, or related fields preferred
- 5+ years of experience in South Africa market leadership, business development, or market expansion roles
- Experience in crypto, fintech, or internet platforms is highly preferred
- Strong understanding of the South AfricaWeb3 ecosystem and digital asset exchange business models
- Established local industry network in South Africa (projects, media, KOLs, communities, institutions, etc.)
- Excellent communication and stakeholder management skills, with experience working in cross-border and multicultural teams
- Solid working proficiency in English or Chinese
- Highly results-oriented, with strong execution capability and market sensitivity
Nice to Have
- Previous experience as a Country Lead / Regional Head at an international crypto exchange or Web3 company
- Familiarity with South Africa regulatory frameworks or access to relevant compliance resources
- Proven track record in community growth, strategic partnerships, or institutional client development
About this role
Hyphen Connect is building out their South Africa operations and needs someone to own the market entirely. As Country Lead, you'd drive strategy and execution across user acquisition, trading volume, and brand positioning—essentially serving as the local face of a major global crypto exchange in one of Africa's most important regulated markets. The role blends business development, marketing, and stakeholder management: you'd run events and sponsorships, cultivate relationships with KOLs and Web3 projects, engage institutional clients, and keep tabs on local regulatory and competitive shifts.
This suits someone with 5+ years in market leadership or expansion, ideally with crypto or fintech experience and a real network already embedded in South Africa's Web3 space. You'll need strong cross-functional collaboration skills to work with global teams on product, marketing, and compliance while staying grounded in local market dynamics. The role is metrics-driven—you own KPIs around trading volume, active users, and new registrations—and requires both strategic thinking and hands-on execution. Prior experience as a Country Lead at another crypto exchange is a plus, as is familiarity with South African regulation.
Pay for this role
The employer didn't post a pay range for this role. That usually means pay is set in negotiation, which favors whoever arrives with numbers. Check ranges on comparable Country Lead (South Africa) - CEX postings in your area, and analyze any offer before you accept it.
Before you apply, worth reading
How JobMinglr reads this job
Every listing here is scored against your profile before you apply: skills overlap, experience level, location and work arrangement, each weighted and explained. You see the score and the reasons, not just a list. How the matching works.