Senior Copywriter
Vml
$60,000 - $140,000 / year
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Description
Who We Are
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
WHO IS HUDSON ROUGE?
Hudson Rouge is an integrated luxury boutique marketing and communications agency within WPP that works solely on luxury brands, and is the exclusive agency of record for the Lincoln Motor Company business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production, and analytics to provide exquisitely crafted creativity. We are a small group of people, spread across several offices -- New York, Detroit, Shanghai, Toronto, Mexico City -- and we care for each other as much as we care for our clients. We are an agency that prides itself on creating an irrational desire for luxury brands, and we look for uniquely talented people who are excited about doing their best work and want to grow with us.
THE OPPORTUNITY
Senior Copywriter
We are seeking a versatile, ideas-first Senior Copywriter to join our dynamic creative team in Detroit. This is a role for an adaptive storyteller who is much more than a digital writer. You can crack the creative concept and seamlessly translate it across multiple channels—whether it’s a high-impact social campaign, a targeted digital experience, or a premium physical activation.
In this role, you will partner closely with art directors and designers to shape our primary client’s narrative. You should have the confidence to pitch your ideas, back up your creative choices, and execute them beautifully. If you have a passion for premium branding, love a fast-paced agency vibe, and want to see your concepts come to life, we want to hear from you.
What You'll Do
Big Ideas & Multi-Channel Campaigns
- Brainstorm & Build: Partner with Art Directors and Designers to co-create fresh, integrated campaign concepts from scratch.
- Translate Briefs: Turn strategy and insights into compelling, human stories that span digital, print, and experiential channels.
- Master the Premium Voice: Elevate the client’s brand narrative by injecting a sophisticated, luxury tone into every piece of copy.
Digital Experiences & Web Content
- Craft Web Journeys: Write engaging, high-performing copy for websites, landing pages, and interactive digital spaces.
- Actionable Writing: Create sharp calls-to-action (CTAs) and write intuitive microcopy to enhance the user experience.
- Organic Reach: Blend premium storytelling with SEO best practices to keep content discoverable yet sophisticated.
Performance Copy & Social Advertising
- Thumb-Stopping Ads: Write snappy, impactful copy for paid social, display banners, and search engine ads.
- Test & Learn: Collaborate on messaging matrices to test different creative hooks and refine copy based on performance data.
Email Journeys & Nurturing
- Engaging Email: Write compelling subject lines and narrative flows for premium lifecycle, promotional, and automated email campaigns.
What You Bring
- Experience: 5+ years of copywriting experience, ideally within an agency or fast-paced creative environment.
- Luxury Tone: A proven ability to write with a high-end, premium aesthetic—knowing how to make a brand feel exclusive and aspirational.
- Multi-Channel Portfolio: A strong portfolio showcasing big-picture creative thinking and work that lives harmoniously jacross multiple media channels. (Automotive experience is a huge plus, but not a dealbreaker!).
- Tech Stack: Fluency in Figma for collaboration, Confluence for documentation, and familiarity working alongside design teams in Adobe Creative Suite.
- Collaborative Spirit: A drive to work seamlessly with strategists, project managers, and clients to bring groundbreaking work to life.
Location & Work Style
- Onsite Hub: This is a role based out of our Detroit office.
- The Split: You will collaborate onsite with the team 3–4 days a week, with the remaining days open for hybrid/emote work.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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About this role
VML's Hudson Rouge division is building a luxury creative team in Detroit, and they're looking for a Senior Copywriter who can think in campaigns, not just copy lines. You'd work primarily with the Lincoln Motor Company account, partnering closely with art directors to develop integrated concepts that work across digital, social, print, and experiential channels. The role demands someone who can nail a premium brand voice while also sweating the details—from high-performing paid social ads to SEO-conscious web copy to email subject lines that actually convert.
You'll need at least five years of copywriting experience, ideally in an agency setting, with a portfolio that demonstrates multi-channel thinking and a genuine feel for luxury branding. Automotive experience is valued but not required. Practical fluency with Figma, Confluence, and Adobe Creative Suite matters here, since you'll be collaborating directly with designers and strategists in a fast-paced environment. The position is based in Detroit with an expectation of being onsite three to four days a week, and the salary range is $60,000–$140,000 depending on your background and level.
This is a role for someone who sees copywriting as part of a larger creative conversation, not a solo discipline. If you thrive in collaborative, ideas-first environments and want to work on premium brand work at scale, it's worth a closer look.
How this employer is doing
average
- H1B: Sponsors Visas
- Leadership Change
- Sponsors Visas
Typical pay for this role
$100,000
Typical range: $80,000 to $120,000
In the news
Jon Cook Steps Down as VML and WPP Creative Boss, Eric Campbell to Succeed, ADWEEK
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Pay for this role
$60,000 to $140,000 per year
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