Director, CRM
Penn Interactive
Salary undisclosed
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Description
PENN Entertainment, Inc. is North America’s leading provider of integrated entertainment, sports content, and casino gaming experiences. From casinos and racetracks to online gaming, sports betting and entertainment content, we deliver the experiences people want, how and where they want them.
We’re always on the lookout for those who are passionate about creating and delivering cutting-edge online gaming and sports media products. Whether it’s through Hollywood Casino, theScore Bet Sportsbook, or theScore media app, we’re excited to push the boundaries of what’s possible. These state-of-the-art platforms are powered by proprietary in-house technology, a key component of PENN’s omnichannel gaming and entertainment strategy.
When you join PENN Entertainment’s digital team, you’ll not only work on these cutting-edge platforms through theScore and PENN Interactive, but you’ll also be part of a company that truly cares about your career growth. We’re committed to supporting you as you expand your skills and explore new opportunities.
With locations throughout North America, you can build a future at PENN Entertainment wherever you are. If you want to challenge conventions in gaming, media and entertainment, we want to talk to you.
- Strategic Leadership: Define, execute, and optimize customer lifecycle marketing strategies for iCasino (Hollywood, theScore Casino) and online Sportsbook (theScore Bet)
- Owner of Promo, CRM & Retention Strategy: Lead the development and management of automated, segmented, and personalized CRM initiatives to drive retention, loyalty, cross-sell (including retail), and reactivation of lapsed customers
- Omni-channel Management: Managing marketing communications across email, SMS, push, retail and paid channels
- Martech Stakeholder: work collaboratively with martech team for the goal of improved automation and technology enhancements to drive performance of the business, including all ad operations and external partners (Optimove)
- Analyze customer data, defining actionable segments and creating targeted lifetime value/customer life-cycle engagement campaigns and programs
- Working closely with the marketing analytics team to build dynamic segmentation and and build monitor dashboards to track and optimize CRM channel performance
- Bachelor’s degree (B.A./B.S.) from an accredited four-year college or university
- 8+ years of experience in online gaming (iCasino/Sportsbook) lifecycle marketing; 5+ years in senior level leadership role at online gaming company
- Strong analytical capabilities to interpret data and track performance
- Proven managerial and critical thinking skills required
- Teamwork – ability to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day to day operations
- Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment
Penn Interactive is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.Base pay is one part of the Total Rewards that Penn Interactive provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Penn Interactive provides best-in-class benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life.
About this role
At Penn Interactive, this Director role owns the full customer lifecycle strategy for the company's iCasino and sportsbook products (Hollywood Casino, theScore Casino, and theScore Bet). You'll define and execute retention, loyalty, and reactivation campaigns while managing the promotional calendar and CRM initiatives across email, SMS, push, retail, and paid channels. The position requires close collaboration with the martech team and analytics partners to build dynamic customer segments, automate personalized communications, and continuously optimize performance through data-driven dashboards.
This is a strategic leadership position suited for someone with deep expertise in online gaming marketing. You'll need at least eight years of lifecycle marketing experience specifically in iCasino or sportsbook environments, plus five years in a senior leadership role at a gaming company. Strong analytical skills, proven ability to manage teams, and comfort working across multiple departments and priorities are essential. The role is based in Philadelphia and requires in-office presence.
Penn Interactive emphasizes career growth and offers competitive total rewards including base pay, bonus eligibility for non-sales roles, and comprehensive benefits designed to support employees' physical, financial, and emotional wellbeing.
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