Media Buyer, Emerging Channels - Growth Marketing
AppLovin
$153,000 - $200,000 / year
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Description
About AppLovin
AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.
To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.
AppLovin is scaling its self-serve advertiser base for Applovin Ads Manager. We're expanding paid acquisition beyond core channels and looking for a media buyer to work alongside our growth marketing team to drive measurable growth across new channels. You’ll launch, test, and establish our digital marketing strategy across new growth channels, including but not limited to AI search, X, CTV, and out-of-home.
The ideal candidate is a self-starter that utilizes both AI tools and hands-on execution to help us drive rapid growth in a face-paced environment.
Why join
You'll have a genuine greenfield mandate across multiple channels, a meaningful budget to deploy, and a team that has already built the LTV, ROAS, and incrementality measurement behind our paid program, so your wins are provable and your decisions are grounded in data. If you love being early on new channels and proving impact with rigor, this is your seat.
What you'll own
- Design, run, and read structured paid marketing tests on new growth channels. Optimize and monitor campaign performance by adjusting bidding strategies, audience targeting, managing budget pacing, and creative testing.
- Support technical operations for existing/new channels i.e QA conversion mapping, ensure accurate performance links back to ad platform algorithms.
- Manage channels against internal goals and KPIs, and adjust spend toward what's genuinely incremental
- Own creative strategy across channels - ideate concepts, brief and direct the creative team, and tailor format and messaging (image vs. video, hook-driven vs. storytelling) to what converts best per channel
What we're looking for
- 3+ years of direct, hands-on-keyboard execution experience in paid media buying across multiple platforms
- Ability to operate independently, with strong attention to detail regarding performance and budget changes, platform-level delivery discrepancies and tracking drops,
- Strong test-and-learn track record, data driven, and creative.
- Bonus if you have experience with landing page testing and conversion rate optimization
- Comfort with Claude, SQL, Posthog, and BI tools like Superset, Looker, or similar.
Nice to have
- Experience acquiring advertisers or businesses (B2B or marketplace/two-sided), not only consumers.
- Ad-tech, DSP, or marketplace background
- Direct experience driving ad creative strategy - you can mock up or storyboard ad concepts yourself, or have examples of ad concepts you originated that drove real performance
AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.
Other Types of Pay: Equity eligible
Health Insurance: Medical, Dental, Vision, Life, Disability
Retirement Benefits: 401(k) Retirement Plan
Paid Time Off: Unlimited Discretionary Time Off
Paid Holidays: 10 paid holidays per year
Paid Sick Leave: 80 hours per year
Method of Application: Apply online
Application Window: The application window is expected to close within 30 days of the posting date.
All questions or concerns about this posting should be directed to peopleops@applovin.com.
Benefits
- health insurance
- 401(k)
- paid time off
- stock options
- sick leave
About this role
AppLovin is building out its paid acquisition strategy across emerging channels, and this role puts you at the center of that expansion. You'd be the media buyer launching and optimizing campaigns on new platforms—AI search, X, CTV, out-of-home—with a real budget to deploy and a greenfield mandate to prove what works. The growth marketing team has already established the measurement infrastructure (LTV, ROAS, incrementality tracking), so your decisions are grounded in data and your wins are provable.
The day-to-day involves designing and running structured tests on new channels, managing performance against KPIs, adjusting bidding and audience targeting, and owning creative strategy end-to-end—from ideating concepts to briefing the creative team and optimizing formats and messaging by channel. You'll also handle technical operations like QA on conversion tracking and ensuring data flows cleanly back to ad platforms. This is hands-on execution work: you need at least three years of direct paid media buying across multiple platforms, comfort with tools like Claude, SQL, and BI platforms, and a test-and-learn mindset backed by attention to detail.
The role suits someone who thrives being early on new channels and wants to prove impact with rigor. Experience in B2B or marketplace advertising, ad tech, or DSP backgrounds would be valuable. The position is full-time, in-office in Los Angeles, with a base salary range of $153,000–$200,000 plus equity and standard benefits including unlimited discretionary time off.
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Pay for this role
$153,000 to $200,000 per year
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