Sales Director, Outreach & Enrollment
Welbehealth
$145,399 - $160,000 / year
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Description
WelbeHealth PACE (All-Inclusive Care for the Elderly) provides seniors with the opportunity to continue living in their homes and in their communities. It’s our mission to serve the most vulnerable seniors with better quality and compassion in a value-based model.
As a member of the leadership team, the Marketing Outreach & Enrollment Director guides the WelbeHealth Outreach and Enrollment Team, and facilitates collaborative relationships across WelbeHealth, with the interdisciplinary team (IDT), and with external stakeholders to promote WelbeHealth’s values, culture, and mission.
Essential Job Duties:
- Meet WelbeHealth’s gross and net census growth goals
- Direct and coordinate all marketing, outreach, and community engagement activities
- Direct and coordinate all intake and enrollment processes, including implementing process improvements to drive efficiency and conversion
- Track, oversee, and report on team performance, including meeting/exceeding goals for leads, home visits, enrollments, eligibility statuses, and proper use of Salesforce on a daily, weekly, and monthly basis
- Establish strategies and maintain relationships with referral sources, including senior housing, physician groups, hospitals, post-acute facilities, and community organizations within their WelbeHealth market
- Maintain WelbeHealth’s working relationship with DHCS to ensure seamless enrollment workflow, adhere to timelines, and ensure compliance with DHCS and CMS guidelines and policies
- Develop department budget and direct performance to budget
- Collaborate with executive teams to report on key metrics and proactively address problems
Job Requirements:
- Bachelor’s degree in relevant field preferred; an additional five (5) years of relevant management experience may be substituted
- Minimum of five (5) years of supervisory experience with at least two (2) years in senior healthcare services growth/enrollment preferred
- Strong knowledge and experience with Salesforce and Microsoft Office
- Experience leading in a data-driven organization, leveraging reports and data to prioritize and oversee people and projects
Benefits of Working at WelbeHealth: Apply your expertise in new ways as we rapidly expand. You will have the opportunity to design the way we work in the context of an encouraging and loving environment where every person feels uniquely cared for.
- Medical insurance coverage (Medical, Dental, Vision)
- Work/life balance – we mean it! 17 days of personal time off (PTO), 12 holidays observed annually, and 6 sick days
- Advancement opportunities - We’ve got a track record of hiring and promoting from within, meaning you can create your own path!
- And additional benefits
Compensation consists of base salary plus bonus. WelbeHealth offers a competitive total rewards package that includes a 401(k) match, comprehensive healthcare coverage, and a broad range of additional benefits. Actual compensation will be determined based on experience and relevant qualifications.
COVID-19 Vaccination Policy
At WelbeHealth, our mission is to unlock the full potential of our vulnerable seniors. In this spirit, please note that we have a vaccination policy for all our employees and proof of vaccination, or a vaccine declination form will be required prior to employment. WelbeHealth maintains required infection control and PPE standards and has requirements relevant to all team members regarding vaccinations.
Our Commitment to Diversity, Equity and Inclusion
At WelbeHealth, we embrace and cherish the diversity of our team members, and we're committed to building a culture of inclusion and belonging. We're proud to be an equal opportunity employer. People seeking employment at WelbeHealth are considered without regard to race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), pregnancy or other status protected by applicable law.
Beware of Scams
Please ensure your application is being submitted through a WelbeHealth sponsored site only. Our emails will come from @welbehealth.com email addresses. You will never be asked to purchase your own employment equipment. You can report suspected scam activity to fraud.report@welbehealth.com
Benefits
- health insurance
- 401(k)
- paid time off
- stock options
About this role
WelbeHealth's PACE program serves seniors aging in place within their communities, and this director role sits at the center of that mission—leading the outreach and enrollment function that directly drives the organization's growth. You'd manage a team responsible for marketing, community engagement, intake, and enrollment while maintaining relationships with referral sources like hospitals, physician groups, and senior housing facilities. The position requires close coordination with WelbeHealth's interdisciplinary teams and regulatory oversight of DHCS compliance, making it as much about cross-functional collaboration as it is about hitting census targets.
Success in this role depends on five years of supervisory experience, ideally with two of those years in senior healthcare growth or enrollment. You'll need strong proficiency with Salesforce and the ability to lead using data—tracking daily, weekly, and monthly metrics on leads, home visits, conversions, and team performance. A bachelor's degree is preferred, though relevant management experience can substitute. Budget development and financial accountability are core responsibilities, as is the ability to identify and implement process improvements that drive enrollment efficiency.
This is an in-office position in Fresno, California, offering a salary range of $145,399 to $191,927 plus bonus, with standard benefits including medical, dental, and vision coverage, 401(k) matching, and 35 days of paid time off annually. The role offers genuine advancement opportunity within an organization that promotes from within.
How this employer is doing
solid
- Expanding
In the news
WelbeHealth Expands PACE Access in Sacramento and San Bernardino Counties, PR Newswire
This role's local market on JobMinglr
Pay for this role
$145,399 to $160,000 per year
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