Account Executive
Forthea
Salary undisclosed
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Description
Forthea is an award-winning digital marketing agency that improves lead generation for clients by focusing on superior data analytics and creative executions that produce measurable results. Forthea’s rock-solid commitment to core values and sustained business excellence has led to successful partnerships with a variety of B2B and B2C clients around the world. Forthea was founded in 2006 in Houston, where it maintains its U.S. corporate headquarters.
Forthea has been recognized as one of the best places to work in Houston, one of the fastest-growing companies in Houston, and one of the largest Houston-area advertising agencies. Forthea President Christopher Pappas has been recognized as one of Houston’s top young business leaders.
Forthea is currently seeking an Account Executive to drive new sales revenue in the digital marketing field that will be responsible for:
- Convert qualified prospects into new clients
- Prospect and qualify new leads as needed
- Manage database for prospective targets, including consultants, prospects, current clients, etc.
- Conduct needs analysis meetings with prospects; produce all presentations for new business pitches, and handle all additional materials that may be needed - reels, computer equipment, agendas, collateral materials, etc.
- Prepare new business proposals and review with prospect, answering any questions they have; work with agency leadership and production departments to develop, if necessary
- Continue to follow-up and work to close outstanding opportunities not closed during proposal review meeting
- Provide post-sale support to the Accounts and Production teams, including making introductions, leading kickoff meetings, handing off requirements and addressing outstanding issues related to the sales, if they arise
- Periodic meetings with Account Manager to review success status
- Periodic meetings with Client to review overall progress, strategy, satisfaction and any new needs
- Stay abreast of all current agency accounts for reference in new business presentations
- Assist agency leadership with research, and information gathering
- Research and pursue sales and networking opportunities to grow client base
- Attend networking and marketing events as well as other seminars, expos, fairs, performances, etc. that present opportunities to promote the company
- Able to travel locally and out of town occasionally
- Exceed quarterly and annual sales quotas
Qualified individuals will possess the following attributes:
- Minimum Education: Bachelor's Degree from 4-year, accredited college
- Minimum Experience: 2+ years account executive/sales experience (preferably with an agency)
- Proven success in developing new business, writing client proposals and managing complex sales cycles from generating leads to closing deals
- Proven track record of penetrating and expanding large corporate accounts
- Proven track record of exceeding quotas and goals
- Experience in selling in a competitive environment
- Minimum Field-of-Expertise: None required
- Minimum Computer Experience: Some knowledge of Microsoft Word, Excel, Outlook and PowerPoint
- Minimum Attitude: Inspiring
Ideal/Icing Qualifications (Non-Required):
• 4+ years direct sales experience (preferably with an agency).
• Any advertising sales and/or professional services sales experience (e.g. newspaper advertising, billboard / outdoor advertising, TV advertising, radio advertising, etc.)
• Strong executive-level/decision-maker contacts in enterprise and mid-market companies, in such verticals as: Real Estate (Builders, Developers, Contractors); Dealerships / Automotive; Hospitals / Surgery Centers; Legal / Law Firm Sales; Apartment Services Sales.
• Experience with digital marketing services such as SEO, PPC, Social Media, Email Marketing & Web Design.
• Experience using website analytics software (Omniture, Google Analytics, Google AdWords, etc) a plus.
**IMPORTANT: These Ideal/Icing qualifications are simply a “plus”, but NOT AT ALL REQUIRED TO BE SERIOUSLY CONSIDERED FOR THIS POSITION.
About this role
Forthea, a Houston-based digital marketing agency founded in 2006, is looking for an Account Executive to build new business in a competitive sales environment. You'd own the full sales cycle—from prospecting and qualifying leads through needs analysis, proposal development, and closing deals—while working toward quarterly and annual revenue targets. The role requires converting prospects into clients, managing a pipeline of potential targets, and delivering polished presentations and proposals that showcase the agency's data-driven approach to lead generation.
Beyond closing deals, you'll provide continuity by supporting the handoff to account and production teams, attending kickoff meetings, and staying involved through early client success. You'll also represent Forthea at networking events, trade shows, and industry seminars to identify growth opportunities. This is an in-office position in Houston that calls for someone with at least two years of account executive or sales experience—ideally from an agency background—plus a proven ability to manage complex sales cycles and exceed quotas. A bachelor's degree and working knowledge of Microsoft Office are required.
Prior advertising or professional services sales experience, existing relationships with enterprise decision-makers in real estate, automotive, healthcare, or legal sectors, and familiarity with digital marketing services or analytics tools would all strengthen your candidacy, though none are prerequisites. The role suits someone ready to drive revenue for an established, award-winning firm with a track record of growth and workplace recognition.
Typical pay for this role
$100,000
Typical range: $60,000 to $140,000
This role's local market on JobMinglr
Pay for this role
The employer didn't post a pay range for this role. That usually means pay is set in negotiation, which favors whoever arrives with numbers. Check ranges on comparable Account Executive postings in Houston, and analyze any offer before you accept it.
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