Legal Marketing
The United Firm | La Liga Defensora, APC
Salary undisclosed
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Description
Our Los Angeles office is looking to hire a passionate, proactive, and experienced Legal Marketing Manager to work within our Marketing Department. This ideal candidate will coordinate the firm’s in-house marketing initiatives for our main areas of practice, including personal injury, immigration, and criminal defense, primarily in the Hispanic market. We are looking for an analytical thinker who can conceptualize, execute, and design innovative Google Ad pay per click campaigns for our firm. You will be responsible for implementing Google Ad marketing initiatives, with the end goal of improving our conversions in paid advertising. The ideal candidate's primary objective should be to ensure that our Google Ads pay per click campaigns have the most astounding return on our investment.
Responsibilities
- Management and growth of pay per click campaigns driving revenue and profits
- Systematizing activity and creating processes on pay per click channels
- Manage the setup, adjustments, monitoring, and reporting for digital marketing and advertising campaigns
- Improving Click-Through Rates and Costs Per Click
- Create/add/manage Google ads and large budgets on a daily basis
- Keyword research experience with SEO understanding
- Take an active role in developing digital strategies that support our overall digital marketing program
- Create monthly reports with analysis of performance of campaigns along with strategic recommendations for continual improvement
- Provide and communicate strategic direction on PPC campaign initiatives, identifying key messages, and value propositions
Qualifications
- Minimum of 4+ years direct Google Ads experience with tangible results
- Experience with Law Firm marketing, ideally in Personal Injury
- Google Ads Certified preferred
- B.A or M.B.A in Marketing or related field is highly preferred
- Strong business Leadership and Campaign management
- Proficient in Microsoft Office and Google Suite
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
- Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, etc).
Here at The United Firm, we offer medical, dental, and vision insurance. We have a great compensation package including a 401(k) plan. Some perks include catered lunches, complimentary parking, paid time off, and more! Come be apart of our growing firm and its opportunities for your career development. You will learn and develop alongside a team of professionals who aim to excel in the legal industry.
The United Firm, APC is an equal employment opportunity employer, and we welcome everyone regardless of their race, color, religion, sex, national origin, age, disability, veteran status or genetics. We are dedicated to providing an inclusive, open, and diverse work environment.
About this role
The United Firm's Los Angeles office is seeking a Legal Marketing Manager to lead paid search campaigns for a firm serving the Hispanic market across personal injury, immigration, and criminal defense. This is a hands-on role centered on Google Ads strategy and execution—you'll manage campaign setup, budget allocation, keyword research, and performance optimization with a clear focus on maximizing ROI and conversion rates. The position requires daily involvement in campaign adjustments, monitoring, and reporting, alongside broader responsibility for developing digital marketing strategies and presenting monthly performance analysis with recommendations.
The ideal candidate brings at least four years of direct Google Ads experience with demonstrated results, preferably in law firm marketing and personal injury specifically. You should be comfortable working across multiple PPC platforms, analyzing performance through Google Analytics and internal tools, and translating data into strategic direction. A marketing degree and Google Ads certification are preferred; strong project management skills and proficiency in Microsoft Office and Google Suite are essential. This is an in-office role in Los Angeles where you'll work within the Marketing Department as part of a team focused on legal industry excellence.
The United Firm offers medical, dental, and vision insurance, a 401(k) plan, catered lunches, complimentary parking, and paid time off, with emphasis on career development and an inclusive workplace.
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Pay for this role
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