Senior Copywriter
Hudson Rouge
$60,000 - $140,000 / year
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Description
Who We Are
Hudson Rouge is a luxury boutique marketing and communications agency that works solely on luxury brands and is the exclusive agency of record for the Lincoln Automotive business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production and analytics to provide exquisitely crafted creativity. We are a small group of people spread across several offices — New York, Detroit, Shanghai, Toronto, and Mexico City — and we care for each other as much as we care for our clients. We are an agency that prides itself on doing the un-usual, and we also look for unusual talent: people who are excited about doing their best work and want to grow with us. We are an agency that prides itself on the highest levels of craft and concept.
About WPP
Hudson Rouge is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
THE OPPORTUNITY
Senior Copywriter
We are seeking a versatile, ideas-first Senior Copywriter to join our dynamic creative team in Detroit. This is a role for an adaptive storyteller who is much more than a digital writer. You can crack the creative concept and seamlessly translate it across multiple channels—whether it’s a high-impact social campaign, a targeted digital experience, or a premium physical activation.
In this role, you will partner closely with art directors and designers to shape our primary client’s narrative. You should have the confidence to pitch your ideas, back up your creative choices, and execute them beautifully. If you have a passion for premium branding, love a fast-paced agency vibe, and want to see your concepts come to life, we want to hear from you.
What You'll Do
Big Ideas & Multi-Channel Campaigns
- Brainstorm & Build: Partner with Art Directors and Designers to co-create fresh, integrated campaign concepts from scratch.
- Translate Briefs: Turn strategy and insights into compelling, human stories that span digital, print, and experiential channels.
- Master the Premium Voice: Elevate the client’s brand narrative by injecting a sophisticated, luxury tone into every piece of copy.
Digital Experiences & Web Content
- Craft Web Journeys: Write engaging, high-performing copy for websites, landing pages, and interactive digital spaces.
- Actionable Writing: Create sharp calls-to-action (CTAs) and write intuitive microcopy to enhance the user experience.
- Organic Reach: Blend premium storytelling with SEO best practices to keep content discoverable yet sophisticated.
Performance Copy & Social Advertising
- Thumb-Stopping Ads: Write snappy, impactful copy for paid social, display banners, and search engine ads.
- Test & Learn: Collaborate on messaging matrices to test different creative hooks and refine copy based on performance data.
Email Journeys & Nurturing
- Engaging Email: Write compelling subject lines and narrative flows for premium lifecycle, promotional, and automated email campaigns.
What You Bring
- Experience: 5+ years of copywriting experience, ideally within an agency or fast-paced creative environment.
- Luxury Tone: A proven ability to write with a high-end, premium aesthetic—knowing how to make a brand feel exclusive and aspirational.
- Multi-Channel Portfolio: A strong portfolio showcasing big-picture creative thinking and work that lives harmoniously jacross multiple media channels. (Automotive experience is a huge plus, but not a dealbreaker!).
- Tech Stack: Fluency in Figma for collaboration, Confluence for documentation, and familiarity working alongside design teams in Adobe Creative Suite.
- Collaborative Spirit: A drive to work seamlessly with strategists, project managers, and clients to bring groundbreaking work to life.
Location & Work Style
- Onsite Hub: This is a role based out of our Detroit office.
- The Split: You will collaborate onsite with the team 3–4 days a week, with the remaining days open for hybrid/emote work.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (Hudson Rouge) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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About this role
Hudson Rouge, a luxury marketing agency headquartered in Detroit, is looking for a Senior Copywriter to anchor creative work for Lincoln Automotive and other premium clients. You'd be the storyteller who translates strategy into campaigns that live across digital, social, print, and experiential channels—working closely with art directors to develop concepts from brief to execution. The role demands someone who can write with genuine sophistication, balancing high-end brand voice with performance metrics, whether that's crafting web copy, social ads, email sequences, or the copy that anchors a major campaign idea.
You'll need at least five years of agency copywriting experience and a portfolio that proves you can think in integrated campaigns, not just individual pieces. Fluency with design collaboration tools (Figma, Adobe Suite, Confluence) and comfort working alongside strategists and project managers is essential. Automotive experience is valued but not required; what matters more is your ability to nail a luxury tone and your hunger to see concepts actually produced at a high level of craft.
The position is based in Detroit with a hybrid arrangement—expect to be onsite three to four days weekly. The salary range is $60,000 to $140,000, depending on experience and qualifications.
Typical pay for this role
$100,000
Typical range: $80,000 to $120,000
This role's local market on JobMinglr
Pay for this role
$60,000 to $140,000 per year
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