Growth Marketing Lead

Role Overview We are seeking a Growth Marketing Lead to develop and execute data-driven growth strategies across a portfolio of design-forward hospitality brands. This is a senior-level freelance or fractional opportunity for an experienced marketer who understands how to blend performance marketing, customer acquisition, and digital strategy to drive sustainable business growth. This role goes well beyond campaign management.

The ideal candidate is a strategic thinker who can identify growth opportunities, optimize the customer journey, and leverage paid media, analytics, and experimentation to improve performance across multiple hotel and hospitality concepts. Experience working with boutique, luxury, lifestyle, extended-stay, or mixed-use hospitality brands is highly preferred.

Key Responsibilities

Growth Strategy Develop and execute multi-channel growth strategies aligned with occupancy and business objectives. Identify new customer acquisition opportunities through data, testing, and market insights. Develop strategies to increase direct bookings while optimizing channel mix across brand.

com , OTAs, metasearch, and partner channels. Partner with internal marketing, revenue management, and analytics teams to align growth initiatives across the portfolio. Build and maintain quarterly testing and optimization roadmaps.

Performance Marketing Own strategy and optimization across paid acquisition channels, including: Google Ads (Search, Display, Performance Max) Metasearch / Google Hotel Finder Meta Ads Audience Segmentation & Retargeting Budget Allocation and Forecasting Coordinate with internal teams to optimize landing pages, conversion paths, and overall campaign performance. Analytics & Optimization Monitor key growth and acquisition metrics. Measure incremental revenue and marketing contribution across channels.

Analyze customer behavior and attribution data. Deliver actionable reporting and strategic recommendations. Identify opportunities to improve campaign efficiency and conversion performance.

Continuously test messaging, audiences, creative, and channel strategy. Cross-Functional Collaboration Work closely with: Marketing & Creative Team Executive Leadership Revenue Management External partners and agencies as needed

What We'Re Looking For

We're looking for someone who combines strategic thinking with hands-on execution. Ideal candidates will have experience with: Multi-property hospitality marketing Boutique or luxury hotel brands Growth marketing strategy Customer acquisition Paid media management Performance analytics Conversion rate optimization Experimentation frameworks Marketing attribution Hospitality demand generation The ability to translate business objectives into measurable marketing strategies is essential.

Preferred Qualifications

5+ years of experience in growth marketing, performance marketing, or digital acquisition. Hospitality industry experience strongly preferred. Experience managing paid media budgets ranging from $10K–$100K+ per month.

Deep understanding of Google Ads, Meta Ads, GA4, and marketing analytics. Experience collaborating with revenue management teams. Familiarity with hotel booking funnels, direct booking strategies, and hotel metasearch platforms.

Strong analytical and reporting skills. Agency experience managing multiple hospitality clients is a plus. Success Metrics Performance will be measured through meaningful business outcomes, including: Growth in direct bookings Customer acquisition efficiency Campaign performance improvements Conversion rate optimization Return on advertising investment (ROAS) Brand search growth Occupancy support during key demand periods Execution of structured testing initiatives Clear reporting and strategic recommendations This role focuses on sustainable, measurable growth rather than vanity metrics.

Working Model Freelance / Fractional Approximately20–40 hours per monthinitially 3–6 month engagementwith the opportunity to extend Remote with regula