Senior Director, Marketing

Studs is a category-defining ear piercing and earring brand named one of “the 10 most innovative companies in retail for 2023” by Fast Company. Studs connects ear piercing with aftercare and earring shopping to create an end-to-end Earscaping® experience. We offer a better retail and digital experience that prioritizes safety and expertise in a cool, fun and welcoming environment, along with a wide earring assortment—all at an accessible price point.

The Senior Director, Marketing leads the full marketing function and is accountable for the integrated system that drives customer acquisition, studio traffic and conversion, retention, and long-term brand equity — with brand, retail marketing, digital, lifecycle, and creative all operating as one coherent engine. Reporting to the CEO, this role sits at the center of Studs’ commercial engine at a pivotal stage: a strong brand foundation, an evolving growth engine, and rising operational sophistication across the company. The Senior Director owns the integrated marketing calendar, leads a team of experienced marketers, and partners closely with Merchandising, Retail Operations, Finance, and People to translate company goals into integrated plans.

The work spans long-range brand and customer strategy through to weekly performance optimization, and the role is expected to operate fluently across both. This role is ideal for a leader who has built and run a full-stack marketing organization at a premium consumer, retail, or omnichannel brand, and who treats marketing as a connected system rather than a set of channel silos. The right candidate has strong commercial instincts, makes decisions with the discipline of an operator and the judgment of a brand steward, and is energized by environments where strategy and execution sit in the same week.

Salary Range: $200,000–$230,000 + equity Location: HQ (New York, NY) — Hybrid

Key Responsibilities

: Integrated Marketing & Customer Growth Own the integrated marketing strategy and calendar across brand, retail, digital, and lifecycle, aligned to product launches, studio openings, and seasonal moments. Drive customer acquisition efficiency and grow the active customer base, connecting marketing investment to revenue outcomes. Define annual and quarterly marketing priorities, goals, and measurement frameworks in partnership with the CEO and leadership team.

Lead marketing inputs into company planning, OKRs, and business reviews, ensuring every plan is tied to a commercial outcome. Retail & Studio Marketing Drive studio traffic, appointment conversion, and customer return across the Studs footprint. Build the new studio opening playbook, ensuring local marketing investment translates into measurable ramp performance.

Partner with Retail Operations and Merchandising to align launches, promotions, and seasonal moments with in-studio execution. Lifecycle, Retention & E-commerce Improve customer retention and LTV through segmentation, lifecycle programs, and re-engagement strategy. Own marketing’s contribution to e-commerce performance, including site experience, lifecycle programs, and list growth.

Guide strategy and execution across paid media, SEO, email and SMS, influencer, content, organic social, and site merchandising. Team, Brand & Creative Stewardship Lead and develop a team of senior marketers across brand, retail, digital, and lifecycle disciplines. Set the operating rhythm for the marketing organization, including planning cycles, performance reviews, and reporting.

Maintain consistency of voice, positioning, and creative standards across every consumer touchpoint, from paid media to the in-studio experience. Manage internal and external creative resources and agency partners, ensuring strong output and clear accountability. Marketing Operations & Performance Own the full marketing budget and forecasting in partnership with Finance and E-commerce, including reforecasting against actuals.

Build the measurement, attribution, and reporting d