Senior Director, Integrated Media

Who You Are

You are a senior media leader who knows how to turn complexity into clarity, strategy into momentum, and integrated media into measurable business impact. You bring deep expertise across the full media ecosystem, including digital, social, programmatic, search, video/CTV, audio, traditional, OOH/DOOH, and emerging channels. More importantly, you understand how those channels work together to shape behavior, influence decision-making, and drive outcomes for healthcare clients.

You are a trusted advisor to senior clients and internal teams, with the ability to lead annual planning, guide executive-level recommendations, and translate sophisticated strategies into clear, actionable plans that teams can rally around. You know what great work looks like, hold the bar high on major client-facing deliverables, and partner closely across Client Experience, Analytics, Investment, Marketing Technology, Creative, Project Management, Finance, and agency leadership to deliver connected, measurable media solutions. This is a strategic leadership role for someone who can see the big picture, develop teams, and help Unlock deliver smarter, more effective work, not a day-to-day campaign execution or platform optimization role.

What You'Ll Do

Lead integrated media strategy and annual planning for assigned clients, ensuring recommendations align with business goals, audience insights, budgets, and measurement objectives. Serve as the senior media lead for clients, building trusted relationships with senior stakeholders and leading executive presentations, business reviews, and strategic discussions. Review and approve all major media recommendations before they are presented to clients, serving as the final media quality check to ensure strategic alignment, accuracy, and consistency.

Guide teams in developing holistic channel strategies across digital, social, programmatic, search, video/CTV, audio, traditional, OOH/DOOH, and emerging platforms. Lead, mentor, and develop media team members, coaching them on strategic thinking, client communication, presentation development, and integrated planning. Partner with cross-functional teams, including Client Experience, Analytics, Marketing Technology, Creative, Project Management, and Finance, to deliver integrated client solutions.

Work with Analytics and Marketing Technology teams to ensure measurement strategies, dashboards, reporting, and optimization approaches support client business objectives. Identify opportunities to improve media planning processes, tools, templates, workflows, and best practices. Stay current on media trends, emerging platforms, healthcare trends, privacy changes, regulatory considerations, and measurement approaches.

Contribute to agency growth through new business, organic growth, cross-sell opportunities, vendor relationships, and thought leadership. Leverage AI tools where appropriate to improve research, planning efficiency, audience insights, strategic development, and team productivity. What You Bring 12+ years of experience in media strategy, integrated media planning, and digital marketing, preferably within an agency environment.

Proven experience leading and developing media teams, including both junior and senior team members. Deep knowledge of integrated media planning across digital, social, programmatic, search, video/CTV, audio, traditional, OOH/DOOH, and emerging channels. Experience leading annual planning, executive presentations, business reviews, senior client conversations, and strategic media recommendations.

Strong understanding of media research, audience insights, competitive analysis, reach/frequency planning, performance measurement, attribution, reporting, and optimization. Ability to connect media strategy to client business goals and guide teams in developing practical, measurable, and budget-conscious tactical plans.