Associate Lifecycle Marketing Manager

Trove Brands is a privately-held house of brands including BlenderBottle®, Owala®, Whiskware®, and Eco-Brite®. Our patented and best-selling products are designed to simplify and improve everyday life with leading-edge innovation, incomparable quality, and aspirational style. A career at Trove Brands is not about punching the clock.

It’s about embracing exciting and fast-paced opportunities that sharpen your skills, drive innovation, and play an integral role in growing our global reach. Your work will not only impact the company, it will impact the lives of millions of people around the world. When you step up to a career at Trove, you step up to cutting-edge excellence.

You sign up for bold action and invigorating synergy. You agree to face—and break through—new challenges every single day. Trove Brands is seeking a detail-oriented and data-driven Associate Email Marketing Manager to support the continued growth of the Owala direct-to-consumer (DTC) business through lifecycle marketing and customer engagement initiatives.

In this role, you will help manage and optimize email and SMS marketing programs, ensuring campaigns are strategically aligned with business objectives and designed to drive engagement, retention, and revenue. You will work closely with digital marketing, creative, and e-commerce teams to execute campaigns, improve lifecycle journeys, and leverage data insights to continuously optimize performance. This role is ideal for a marketer who thrives in a performance-focused environment and enjoys combining strategy, analytics, and execution to deliver meaningful customer experiences.

Key Responsibilities

Lifecycle Marketing & Campaign Execution Plan, build, and deploy email and SMS campaigns that support product launches, promotions, and brand initiatives. Manage and optimize automated lifecycle flows including welcome, abandoned cart, post-purchase, and retention programs. Ensure all campaigns are aligned with brand messaging, marketing calendars, and business goals.

Performance Optimization & Testing Analyze campaign performance using key metrics such as open rates, click-through rates, conversion rates, and revenue attribution. Conduct A/B testing across subject lines, creative, segmentation strategies, and send timing to improve campaign performance. Identify opportunities to improve customer engagement, retention, and lifetime value through data-driven insights.

Audience Segmentation & Personalization Build and manage audience segmentation strategies to deliver relevant and personalized customer experiences. Leverage behavioral and purchase data to optimize targeting and messaging across lifecycle campaigns. Support the development of customer journey strategies that enhance engagement across the marketing funnel.

Cross-Functional Collaboration Partner with creative teams to develop engaging email and SMS content and design. Work with digital marketing teams to ensure lifecycle campaigns align with paid media, website promotions, and overall digital marketing strategy. Coordinate with product, brand, and merchandising teams to support key launches and campaigns.

Platform Management & Reporting Manage campaigns within email marketing platforms such as Klaviyo, HubSpot, or similar lifecycle marketing tools. Maintain campaign calendars and ensure timely execution of lifecycle initiatives. Develop regular reports and performance insights to guide future marketing strategies.

Qualifications

Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience). 3–5 years of experience in email marketing, lifecycle marketing, or CRM marketing, preferably within DTC or e-commerce environments. Experience managing email marketing platforms such as Klaviyo, HubSpot, or similar tools.

Strong understanding of email marketing performance metrics and lifecycle marketing strategies. Experience with A/B testing and performance optimization initiatives.