About WPP Production We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.

About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. com .

What does an AI Specialist do at WPP Production? As an AI Specialist, you are a highly creative and innovative member of our team, dedicated to bridging the gap between creative concepts and AI-generated visuals. You translate ideas, briefs, and copy into precise, high-quality, and visually stunning images and video assets using state-of-the-art Generative AI tools.

Your goal is to accelerate our ideation phase, elevate visual storytelling, and produce high-impact creative assets for our campaigns by mastering the art and science of prompt engineering.

Responsibilities

Write, refine, and optimize complex text-to-image, text-to-video prompts to generate high-quality visual assets that align with client briefs and brand guidelines. Collaborate closely with Art Directors, Copywriters, and Creative Directors to rapidly prototype visual ideas, mood boards, and storyboards during pitch and concept phases. Develop and document prompt templates and recipes to ensure visual consistency (characters, styles, colors, lighting) across multiple assets in a campaign.

) to keep the agency at the cutting edge of AI design. Review, select, and upscale the best AI-generated outputs, performing minor adjustments or preparing them for the design and post-production teams. Build and maintain an organized internal library of successful prompts, styles, and generative workflows for the creative team to utilize.

Requirements

for further editing and final delivery. Reporting lines This role reports to the Primary Production and AI Lead.

A degree or training in Graphic Design, Fine Arts, Communications, Advertising, or a related creative field with a strong focus on digital asset creation. Excellent, hands-on experience using generative AI platforms. A deep understanding of prompt engineering techniques, including style modifiers, camera settings, lighting terminologies, and advanced parameters (negative prompting, seed control, aspect ratios).

A strong background in art history, photography, lighting, composition, and color theory to guide the AI to highly aesthetic and accurate results. Ability to translate abstract creative ideas from the team into precise, descriptive linguistic instructions (prompts). A passion for the rapidly evolving AI landscape, with an eagerness to learn new tools and adapt workflows overnight.

A highly collaborative mindset, with the ability to work under tight deadlines in a fast-paced agency environment. #LI-AI1 #LI-Hybrid Why work here: At WPP Production, you’ll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry.