What Do We Do? Triple Whale is the AI operating system built for modern ecommerce. We help you see what's actually working in your business, what's not, and what to do next.

Then we take action for you — pausing the underperforming ad, generating the next batch of creative, flagging the inventory risk before it bites. We pull every signal in your business into one place, and put it on the most trusted measurement foundation in the industry. And on top of that, we give you the most actionable AI in commerce — Moby 2 — letting you tap any LLM you want, grounded in the full context of your business.

Moby 2 doesn't just surface insights, it executes decisions for you, with automations that make the rest of your stack smarter. The result: more than 60,000 brands like Pressed Juicery, OUAI, and True Classic turn mountains of complex data into actions that actually grow profit, at a speed and scale that is not humanly possible. What You're Applying for Triple Whale is looking for an AI Marketing Strategist to help ecommerce brands successfully adopt Moby, our AI teammate for marketing analysis, planning, and execution.

This is a customer-facing activation role for someone with strong performance marketing instincts, practical AI fluency, and the ability to help customers turn Moby into a trusted part of how they work. You will not be the long-term operator inside the customer’s business. Your job is to enable the customer’s own operators - founders, marketers, agencies, and growth teams to use Moby confidently and effectively.

What You’Ll Do

Lead customer activation for Moby, helping new users identify the first use cases most likely to create value. Translate each customer’s goals, team structure, marketing motion, and growth challenges into practical Moby workflows. Enable customer operators to use Moby in their day-to-day work across paid media, measurement, creative, and growth planning.

Coach customers on how to evaluate Moby’s recommendations, ask better questions, and turn AI outputs into decisions. Be prescriptive during onboarding: diagnose opportunities, recommend workflows, and help customers build early trust in Moby. Maintain strategic relationships with customers to help them discover and adopt new Moby use cases over time.

Identify repeatable activation patterns and turn them into playbooks the broader team can use. Partner with product, design, and engineering to share customer feedback and improve the Moby experience. What You’ll Bring Hands-on experience in media buying, growth marketing, ecommerce marketing, or agency strategy.

Familiarity with platforms such as Meta, Google, TikTok, Amazon, Shopify, Klaviyo, or similar ecommerce/growth tools. Strong understanding of marketing metrics like CAC, ROAS, MER, LTV, AOV, contribution margin, retention, and payback. Practical experience using AI tools such as Claude, ChatGPT, Perplexity, Cursor, Replit, Lovable, n8n, or similar systems.

Strong communication skills and comfort working directly with founders, marketers, operators, and agencies. The confidence to be prescriptive without taking over: you can recommend what to do while teaching the customer how to operate. Curiosity, speed, and a collaborative attitude in a fast-moving environment.

Bonus: Agency experience or experience managing multiple brands/accounts. Experience scaling DTC or retail brands. Familiarity with attribution, incrementality, MMM, or marketing measurement.

Comfort with SQL or BI tools. Experience in customer success, solutions consulting, or performance marketing leadership. Our Values We Are Customer Obsessed : From our mission to every detailed project, everything we do is designed to create a positive impact for our customers.

) Quickly : The speed at which we work, iterate, and deliver value is our most competitive advantage. We Are Trustworthy : Candor, directness, and honest communication helps us learn, grow and improve so we can win together.