Manager - Social Commerce Strategist

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. com . About WPP Media WPP is the creative transformation company.

We use the power of creativity to build better futures for our people, planet, clients and communities. com. WPP Media is WPP’s global media collective.

In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other.

In this role it will be critical to embrace WPP & WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .

Responsibilities

of the role: The Social Commerce Strategist is responsible for developing and scaling social commerce and affiliate strategies across accounts. This role supports central growth by identifying opportunities, shaping client solutions, guiding account teams on commerce strategy, and helping convert pipeline into active business. The role sits at the intersection of strategy, client development, and commercial growth.

It is designed to strengthen the central team’s ability to win new business, expand existing accounts, and create more consistent commerce practices across brands.

Strategy Development Build social commerce and affiliate strategies for existing and prospective clients. Translate client goals into clear, actionable commerce recommendations. Develop per-brand or per-category approaches based on platform, audience, and commercial objectives.

Identify new opportunities for growth across affiliate, creator commerce, and social-led conversion. Business Development Support Support pitch development, opportunity scoping, and proposal creation. Help move new business conversations forward by framing commerce opportunities clearly.

Contribute to client presentations, strategy decks, and response materials. Work closely with account leads and central teams to shape commercial solutions. Account Growth Identify upsell and cross-sell opportunities within current accounts.

Strengthen existing partnerships by recommending next-step commerce initiatives. Monitor account performance and surface strategic improvements. Support the expansion of social commerce into new categories, brands, or markets.

Internal Enablement Partner with pod leads and account teams to improve understanding of social commerce. Help standardize planning frameworks, best practices, and internal processes. Support training sessions and capability-building across teams.

Ensure commerce strategies are aligned with broader business and client objectives. Cross-Functional Collaboration Work closely with activation, media, and partner teams to translate strategy into execution. Coordinate with external partners where needed to support delivery.

Ensure smooth handoff from strategy to activation. Help maintain alignment between central priorities and account-level execution.