Implementation and Activation Executive

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. com . Role Summary and Impact EssenceMediacom, part of WPP, is a new breed of media agency.

Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

The Implementation & Activation Executive position plays a crucial role within the team, providing the foundation for success for our clients. You are responsible for all aspects of campaign implementation, optimisation, monitoring, and reporting. Working very closely with your manager, you will produce best-in-class solutions, offer unparalleled service, and deliver against targets.

You will manage the day-to-day activation workflow, from booking and loading campaigns with immaculate attention to detail to working alongside media partners to build a deep understanding of the media landscape. Your success will be measured by your accuracy in campaign delivery, your financial compliance, and your ability to build trust with junior client and internal stakeholders.

Responsibilities

Support Client Relationships: Establish a clear understanding of client challenges, objectives, and initiatives, helping to build on the agency's reputation for outstanding client service. Develop Activation Connections: Begin developing strong working relationships with clients at a junior level as it relates directly to tactical activation. Manage Campaign Workflows: Support the booking, loading, optimising, material instruction, and tracking of client media campaigns in line with marketplace best practice and agency processes.

Partner with Media Owners: Engage regularly with our external media partners to build your knowledge of the media landscape, core media principles, and the capabilities of each media touchpoint. Integrate Proprietary Tech: Collaborate with internal product teams, including WPP Media proprietary solutions teams, to understand their offerings and their relevance to your client portfolio. Drive Campaign Performance: Bring innovation and creativity to the table by leveraging market insights to optimise active campaigns.

Oversee Reporting and Analysis: Support the construction of insightful, progressive post-analysis reports that clearly articulate campaign performance and key learnings. Ensure Flawless Financial Health: Take accountability for ensuring all financial and compliance processes are followed with 100% accuracy, including bookings, loadings, resolving account queries, and performing monthly proforma checks. Collaborate and Communicate: Openly communicate and collaborate with all internal key stakeholders on delivery and reporting, while positively contributing to and leading sections of team meetings.

Skills and Experience What Makes You Great Empowered Team Player: You feel empowered to bring your authentic self to work and contribute to great teamwork, knowing your individual ideas and thoughts are welcome.