Tonix Pharmaceuticals* is a fully integrated, commercial-stage biotechnology company focused on central nervous system (CNS) and immunology treatments in areas of high unmet medical need. 8 mg) is the first new treatment for fibromyalgia in adults in more than 15 years. Tonix’s CNS commercial infrastructure supports its marketed products, including its acute migraine products, Zembrace® Symtouch® (sumatriptan injection 3 mg) and Tosymra® (sumatriptan nasal spray 10 mg).

Tonix is investigating TONMYA® in Phase 2 clinical trials to evaluate its potential in major depressive disorder and acute stress disorder/acute stress reaction. , and TNX-1500, a Phase 2 ready third-generation CD40 ligand inhibitor for the prevention of kidney transplant rejection. In addition, the Company is progressing TNX-2900 (intranasal potentiated oxytocin), which is Phase 2 ready for the treatment of Prader-Willi syndrome, a rare disease.

com and follow the Company on LinkedIn and X . *Tonix’s product development candidates are investigational new drugs or biologics; their efficacy and safety have not been established and have not been approved for any indication. Zembrace SymTouch and Tosymra are registered trademarks of Tonix Medicines.

TONMYA is a registered trademark of Tonix Pharma Limited. All other marks are property of their respective owners. Position Overview The Associate Director, Consumer Marketing is responsible for developing and executing patient-focused marketing strategies that drive disease awareness, patient engagement, and brand growth for Tonix Pharmaceuticals' commercial portfolio.

This individual will lead the development of integrated consumer marketing campaigns across traditional and digital channels while ensuring all promotional activities comply with FDA regulations, company policies, and industry standards. Working cross-functionally with Medical Affairs, Regulatory Affairs, Legal, Market Access, Commercial Operations, Sales, Corporate Communications, and external agency partners, the Associate Director will help shape the consumer experience throughout the patient journey. This role requires a strategic marketer with strong analytical capabilities, creative problem-solving skills, and experience launching and growing specialty pharmaceutical brands.

Key Responsibilities

Develop and execute integrated consumer marketing strategies aligned with brand objectives and commercial goals. Lead patient-focused marketing initiatives, including disease awareness, branded campaigns, patient education, adherence, and support programs. Develop annual consumer marketing plans, tactical execution plans, budgets, and performance metrics.

Manage creative development and execution of consumer promotional materials across print, digital, social media, video, websites, email, and emerging channels. Partner with Market Research to generate actionable consumer insights that inform brand strategy and campaign optimization.

Requirements

Work closely with digital marketing partners to optimize paid media, SEO/SEM, CRM, social media, and website performance. Monitor campaign effectiveness using KPIs, analytics, and market performance data to recommend optimization strategies. Support new product launches through development of consumer launch strategies and promotional campaigns.

Manage external advertising agencies, media agencies, digital vendors, patient advocacy partners, and market research suppliers. Collaborate with Patient Services and Market Access teams to ensure consistent messaging throughout the patient experience.