Village Marketing, part of WPP, is an advocacy-based marketing shop that builds brands through people. Traditional marketing focuses on positioning brands in the minds of consumers. We focus on positioning brands in the lives of consumers.

It’s a shift from promotion to advocacy. From audience to community. From transaction to relationship.

And from message to conversation. We leverage creators who live and work in the social space throughout every step of our process. Sample clients: Boll & Branch, The Coca-Cola Company, Ford, Nike, HelloFresh , Hellmann’s, AXE, Mackenzie-Childs About WPP WPP is the trusted growth partner for the world’s leading brands.

We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. com .

ABOUT THE ROLE

We are looking for an Associate Director of Influencer to support the strategic and operational leadership of our brand account. This role is designed for someone eager to expand their influence within the creator and experiential space while driving executional excellence across campaigns, events, and creator programs. As a senior account management role, the Associate Director acts as both a client-facing lead and an internal team manager, ensuring strategic alignment, seamless communication, and precision in delivery.

The ideal candidate thrives in fast-paced environments, is highly organized, and excels at bridging creative strategy with operational follow-through.

RESPONSIBILITIES

Strategy Lead internal team brainstorming sessions for assigned campaigns to generate impactful and strategic ideas. Translate campaign strategy into actionable campaign plans and creative briefs, ensuring messaging and direction align with broader brand goals. Partner with the Director to develop bespoke influencer marketing strategies, rescopes, and upsells that align with client objectives.

Provide strategic points of view on market trends, competitors, and audience behavior relevant to brand and audience. Maintain alignment between creative concepts, influencer activations, and campaign goals throughout execution. Lead campaign strategy development including approach, budget flighting, and storytelling frameworks.

e. music festivals/creator trips), ensuring oversight of strategic direction without leading day-to-day execution. Influencer Management Oversee outreach, vetting, contracting, and communication across assigned campaigns.

Lead the full content lifecycle including briefing, deadlines, content reviews, and client delivery. Oversee influencer tracking documents and calendars to maintain clarity across deliverables and approval timelines. Partner with Legal to ensure contracts, deliverables, and usage rights are complete and compliant.

Ensure influencers are on-brand and that all content aligns with campaign messaging, creative intent, and performance goals. Lead paid plan development, ensuring that rates align with budget, strategy, and CPM benchmarks, and that partner selection ladders back to client objectives. Oversee predictive modeling based on performance data and identification of campaign benchmarks to inform future recommendations.

Partnership & Campaign Management Lead negotiation of high-reach paid partnerships using data and performance insights to inform decision-making. Oversee influencer briefing materials, ensuring alignment with creative strategy and client goals. Manage celebrity briefings and ensure coordination between talent, creative, and client teams.

Ensure timely influencer content reviews and approvals with clear, strategic feedback loops to the client and creators.