Director, Demand Engineering

SonicWall is a cybersecurity forerunner with more than 30 years of expertise and is recognized as a leading partner-first company, ensuring our partners and their customers are never alone in the fight against cybercrime. With the ability to build, scale and manage security across the cloud, hybrid and traditional environments in real-time, SonicWall provides relentless security against the most evasive cyberattacks across endless exposure points for increasingly remote, mobile and cloud-enabled users. With its own threat research center, SonicWall can quickly and economically provide purpose-built security solutions to enable any organization—enterprise, government agencies and SMBs—around the world.

com or follow us on Twitter , LinkedIn , Facebook and Instagram . What Is Go-to-Market Engineering? Go-to-Market Engineering is a modern discipline that replaces the traditional campaign-centric model of demand generation with a systems-thinking approach to pipeline creation.

Where traditional demand gen asks 'what campaign should we run next,' GTM Engineering asks a more fundamental question: how do all the inputs of modern marketing -- data, technology, paid and organic media, AI agents, channel partners, field activation, content, and human touchpoints -- connect into a coordinated, measurable system that reliably produces revenue outcomes? The shift is significant. Traditional demand gen is linear: build an asset, launch a program, measure leads.

GTM Engineering is architectural: design the system, instrument every layer, optimize the connections between them, and let the machine compound over time. Campaigns are still part of the output -- but they are one component of a larger engineered motion, not the strategy itself. Owning the marketing operations function and the digital marketing stack is integral to this role.

The demand engine is only as good as the infrastructure it runs on. This person does not just advise on technology -- they own it, govern it, and continuously evolve it to give SonicWall a structural advantage in how marketing creates and converts pipeline. For a company like SonicWall -- operating globally across multiple product lines, a 100% channel model, and a multi-tier distribution structure -- GTM Engineering is not aspirational.

It is the only approach sophisticated enough to match the complexity of the business. This role exists to build and lead that capability. Role Summary The Director, Go-to-Market Engineering reports directly to the CMO and leads both the Integrated Marketing Managers aligned to each SonicWall product line and the Marketing Operations team.

This person is responsible for designing, building, and continuously optimizing SonicWall's global demand engine -- the integrated system of data, technology, channel programs, field marketing activation, advertising, AI-powered tools, and coordinated tactics that converts market awareness into partner-sourced pipeline. This is not a campaign management role. It is an engineering role in the truest marketing sense: architecting the system, owning the infrastructure it runs on, connecting the components, and driving measurable outcomes across every layer of the global GTM motion.

By combining demand strategy with ownership of marketing operations and the digital stack, this role has both the authority and the tools to build something that actually works -- end to end. SonicWall operates on a 100% channel model. Every strategy this role develops must be designed with the channel as the primary route to market -- activating distributors, resellers, and managed service providers as demand-generation partners, not simply as fulfillment vehicles.

Channel integration is not a consideration applied after strategy is built. It is the foundation the strategy is built on. Organizational Context This role leads two teams.