As a core member of Spire’s Growth Marketing and Go-To-Market team, the Interim Marketing Specialist, Aviation is responsible for planning, executing, and optimizing go-to-market campaigns, demand generation activations and lead generation programs across Spire’s SaaS and Data-as-a-Service (DaaS) product lines, serving both commercial and government markets. You are a hands-on executor who translates strategy, messaging, and GTM priorities into high-performing campaigns that generate engagement, pipeline, and measurable sales impact. You work at the intersection of Brand, Demand, Product Marketing, and Sales to ensure campaigns are relevant, timely, and operationally excellent.

This role is execution-focused and impact-driven. You own day-to-day GTM activation while continuously improving how campaigns are planned, launched, measured, and scaled.

Responsibilities

Lead Generation & Demand Generation Execution You will plan, execute, and optimize marketing campaigns across regions and business lines, ensuring alignment with GTM priorities and Sales needs.

g. inbound/outbound lead gen programs, content syndication, webinar/event-driven demand capture, ABM campaign execution, lead scoring and nurture workflow management, and digital demand generation (paid media, SEO/SEM support, social campaign Supporting product, solution, and partner launches with coordinated GTM execution Translating campaign briefs and messaging frameworks into executable activation plans Managing timelines, assets, and stakeholders to ensure on-time, high-quality delivery GTM Coordination & Sales Alignment You will work closely with Sales, LDRs, and Product teams to ensure marketing activation supports pipeline creation and sales execution. This includes: Aligning campaign goals with Sales priorities and target accounts Supporting MQL to SQL flow with clear handover logic and activation timing Enabling Sales with campaign assets, messaging, and launch toolkits Collecting sales feedback to optimize future activations Content & Asset Orchestration You will coordinate the production and deployment of campaign assets in alignment with brand and messaging guidelines.

include: Managing campaign assets such as emails, landing pages, case studies, and presentations Ensuring consistent use of product positioning and narrative in activation materials Coordinating with Brand, Content, and external agencies where needed Reusing and repurposing assets across regions and channels to maximize impact Performance Tracking & Optimization You will be accountable for tracking campaign performance and continuously improving results. This includes: Monitoring campaign KPIs such as engagement, MQLs, SALs, SQLs, and pipeline contribution Analyzing performance data to identify optimization opportunities Reporting results and learnings to Growth Marketing and GTM stakeholders Applying insights to improve future GTM motions and activation frameworks Process & Operational Excellence You help build repeatable, scalable activation processes that increase speed and quality of execution.

Requirements

Desired skillset Hands-on Marketing Activation professional with a strong execution mindset and a bias for action 4–6+ years of B2B marketing experience, ideally in technology, data, or SaaS environments Proven track record in executing integrated marketing campaigns and GTM activations, including ABM, paid media, and digital demand capture programs Solid understanding of demand funnels, campaign KPIs, pipeline mechanics, and revenue contribution Experience with lead scoring frameworks and nurtu