Teamwork makes the stream work. , Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV.

Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution.

We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About The Team

This role reports to the Senior Director, Roku Brand & Experience Marketing. Our team is responsible for driving awareness and preference for the Roku brand, our products, and our platform.

Benefits

of Roku to drive engagement with current customers and Roku hardware purchases. Among other functional areas, our team supports the Retail Sales and Strategy team, working as a true peer and strategic partner to those leaders on a day-to-day basis.

, parental leave, wellness

, and paid time off. ) across all sales channels Serve as the senior marketing counterpart and strategic partner to Roku’s Retail Sales and Strategy leadership, aligning marketing programs to channel strategies and sales goals across retail, e-tail, and direct-to-consumer Partner with Retail Channel Marketing to develop and execute in-store merchandising, fixture and display programming, signage, and messaging approaches that attract customers, maximize space, and drive sales conversion Lead e-tail marketing strategy across key retailers (Amazon, Walmart, Target, Best Buy, and others), in partnership with Media Distribution, Paid Marketing, and other teams.

About The Role

We’re looking for a Senior Device Sales Marketing Manager to lead our marketing strategy, driving device sell-through across retail, e-tail, and direct-to-consumer channels. This is a senior role within Roku’s marketing organization that serves as the primary partner for Roku’s Retail Sales and Strategy team, sitting at the intersection of brand, product, and cross-channel marketing execution. You will turn channel priorities, product stories, and business goals into high-impact marketing programs that improve conversion rates, strengthen Roku’s presence across key retail environments, and drive device sales.

You will own the strategy, build the playbook, and drive the results. This is a highly visible role that requires both strategic leadership and hands-on execution. You should be equally comfortable shaping plans with senior leaders across Roku and working cross-functionally to bring those plans to life.

For California Only - The estimated annual base salary for this position is between $300,000 - $400,000 annually.

Compensation

packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.