About Sony Music Entertainment At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies. As Senior Director, Creator Strategy & Viral Marketing at AWAL, you will lead the label's US creator ecosystem and oversee our digital content team to turn real-time internet trends, algorithmic patterns, and high-impact creator partnerships into scalable viral moments that drive global streaming consumption.

What You'Ll Do

: Lead influencer and creator strategy across AWAL’s roster, building a scalable network of relationships with influencers/creators, agencies and managers to deliver high-impact campaigns across priority releases Act as our internal creator marketing & niche community expert across all genres and target audiences, driving thought leadership across the organization Track and analyze fast-moving digital trends, internet culture, and algorithmic behaviors to ensure continuous relevance for AWAL artists.

Who You Are

: 6+ years of experience in influencer or creator marketing within the music or entertainment industry Passionate about music with an expert understanding of pop culture, digital trends, and fan behavior Experience leading teams and managing junior team members Strong relationship-building skills with an established network of influencers, creators, external agencies, and talent managers Experience executing end-to-end creator marketing campaigns, from sourcing and briefing to tracking, reporting, and analysis Strategic thinker with a deep understanding of digital platform algorithms and niche online communities Expert at translating fast-moving internet trends and fan behavior into high-impact short-form content strategies Excellent organizational skills with the ability to manage multiple complex campaigns simultaneously in a fast-paced environment What we give you: You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best An attractive and comprehensive

Benefits

package including medical, dental, vision, life & disability coverage, a

Senior Director, Creator Strategy & Viral Marketing - AWAL