As a CRM Manager, you will work closely with SME UK labels to deliver best-in-class, creative and data-led fan engagement campaigns - driving growth of existing fanbases and acquisition of new audiences. You’ll collaborate cross-functionally with Digital Media, Web Ops, and eCommerce teams to create seamless, high-impact fan experiences across channels – focussing on first party audience growth and commercial opportunities You will also work closely with our Global Product, Design and Engineering team who are responsible for providing the tech by which you will deploy campaigns. With this you will actively demonstrate best-in-class campaigns from the UK and provide continual feedback to this group to develop our offering in this space and contribute to the global strategy.

What You'Ll Do

: Design and execute data-led fan engagement strategies that drive first‑party data acquisition, deepen audience understanding, and build long-term fan value. Apply advanced CRM and segmentation strategies (lifecycle marketing, behavioural targeting, propensity modelling) to personalise journeys and optimise D2C conversion and monetisation. Develop best-in-class, insight-driven campaigns for Artists combining creativity with performance data to maximise engagement and revenue impact.

Partner cross-functionally with Product, Design & Engineering and Legal teams to scale first‑party data automation, ensuring compliant data capture and seamless flow across platforms. Leverage partner tools and emerging technologies to continuously test, learn, and optimise campaigns- driving fan growth, innovation and commercial outcomes.

Who You Are

: Proven experience delivering data driven fan campaigns, preferably in Music, Entertainment or Media. g Shopify Knowledge of Data Protection legislation and data management Use of third-party tools (or similar) such as Wyng, Asana and Appreciation Engine Strong project management skills, detail-orientated, excellent communicator, and enthusiastic collaborator that works well with team members. Ability to thrive in fast-paced environment, manage multiple tasks at once and work to deadlines.

Benefits

like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry

Perks

There’s also time off over winter break Equal Opportunities As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.