Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand.

As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

Public Relations Manager London, United Kingdom *This role will require a hybrid schedule, with a minimum of one day per week on-site and additional in-office days as needed. We aim to provide flexibility while ensuring the support and collaboration essential to our team’s success. The SIE Global Communications team is looking for a dedicated, results-driven Public Relations (PR) professional to join the Global Software Communications team.

Based out of our London, UK office, this role will support PR strategy and execution for PlayStation’s exclusive games, helping to tell impactful stories across gaming and entertainment media for one of the world’s leading entertainment companies. The Public Relations Manager will work across PlayStation’s entire software portfolio, driving strategy and execution around product launches, events, media and influencer relations, in addition to supporting the department’s daily activities. The ideal candidate is a strategic, creative, and highly collaborative individual who can develop and lead groundbreaking PR programs and campaigns that deliver impactful media coverage results on a global basis.

They should also be a strong writer, diligent and detail-oriented, and experienced fostering relationships with media and other influencers. They should be a confident and composed story-teller who demonstrates both critical thinking and creativity, while staying on top of trends in gaming, digital entertainment and technology. Expertise with leading product launches, review programs, events, and other PR-related tactics is required.

We’re looking for a team player who has a strong pulse on the media landscape and trends to bring fresh ideas to our team!

Responsibilities

: Support and implement global PR strategy for PlayStation’s exclusive games, with a strong focus on measurable media return on investment. Develop comprehensive, fully global PR plans and manage key tactics, such as media outreach, messaging development, event coordination, speaking opportunities, coverage reporting and asset distribution. Coordinate PR efforts globally across PlayStation’s large network of local PR teams and agencies.

Build and maintain relationships with credible media and influencers, securing compelling coverage with a particular focus on mainstream media. g. Marketing, Brand Partnerships, Events) to define game messaging and implement media tactics with a high level of success.

Develop written materials to support game launches, including press releases, fact sheets, messaging/Q&As, briefing materials, etc. Complete projects with minimal direction, run up to supervisor and department leadership, and keep the distributed team up-to-date on the various programs. Partner with the broader SIE Communications team, including platforms, services, corporate, and social media (content communications) to contribute to broader brand narratives and initiatives for both external and internal audiences.

Offer strategic counsel to product stakeholders and manage handle crisis communications as needed. Leverage best-in-class tools and processes to foster new ideas and devise solutions to department-wide improvements as needed.