Manager, Public Relations & Influencers

Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand.

As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

Role Overview: Sony Interactive Entertainment (SIE) is seeking a strategic and experienced Manager, Public Relations and Influencers to join the Global Communications team and lead communications and influencer strategy for the United Kingdom while supporting key global communications initiatives. In this role, you will lead UK media relations and influencer strategy across all business verticals, ensuring best-in-class local execution of global campaigns through culturally relevant storytelling, strong media and creator relationships and a deep understanding of the UK market. Reporting into the Global Communications team, you'll be supported by a network of Communications specialists within our teams worldwide and with the opportunity to help build global strategies and campaigns.

Executing locally, you’ll be based in the UK team in London, collaborating with the local marketing team on a range of global and local campaigns. You will also contribute to the development and execution of global communication campaigns for PlayStation’s exclusive games and products, collaborating closely with cross-functional stakeholders to help shape strategic narratives, identify opportunities to elevate brand awareness and deliver measurable results. As a communications leader with deep expertise in media and influencer relations, you bring a strong network of UK media and creator contacts, a sophisticated understanding of the evolving landscape and a proven track record of delivering impactful earned and influencer programs.

You are equally comfortable providing strategic counsel to senior stakeholders, managing agency partners, and leading integrated campaigns from planning through execution. This role includes people management responsibility and requires a leader who can coach and develop team members, foster collaboration and drive accountability while maintaining a high standard of execution in a fast-paced environment. We are seeking a collaborative, forward-thinking leader who embraces innovation, navigates complexity with confidence, and operates effectively at both a local and global level to deliver communications excellence for one of the world's leading entertainment brands.

What you’ll be doing: Strategic Communications: Lead the development and execution of PlayStation’s UK communications strategy, aligning local market priorities with global campaigns and business objectives. Drive proactive storytelling initiatives that generate high-impact earned media coverage. Build and maintain relationships with top-tier press and influencers, continually identifying fresh voices and new outlets to tell PlayStation’s story.

Identify and amplify culturally relevant moments that elevate PlayStation’s relevance within the UK market. Serve as the UK’s trusted media relations advisor, providing recommendations for local media and influencers for interviews, events, review code, etc. Partner with cross-functional stakeholders worldwide to support the planning and execution of global communications campaigns, identifying creative tactics that drive measurable impact.

Manage media inquiries and interview requests, seeking guidance as needed.