Performance Media Associate (Paid Social)

Open position in St. Louis, MO; Portsmouth, NH; or Kansas City, MO. Hybrid work schedule: 2 days in the office, 3 days working from home.

Visa sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship. Overview: The Performance Media Associate (Paid Social) is responsible for supporting our Planners and PPC specialists in the day-to-day.

The ideal candidate will be proactive, detail-oriented, and adept at managing tasks to keep projects on track.. This role reports to the Associate Director, Paid Search & Social.

Responsibilities (Other Duties May Be Assigned)

Responsible for the day-to-day coordination/execution and management of media plans and schedules and working closely with Planners to learn campaign needs to function proactively versus reactively This requires fluency in ad-planning tool, ad-server, and reporting systems once trained Ensures Planners are receiving requested information from partners in due time and following up when necessary Holds Planners accountable for keeping the status of RFPs, proposals, and orders current in the ad-planning tool Creates spec doc and UTMs for Planners review/ approval and trafficking to Producers Spearheads creative review, campaign set-up, and trafficking along with partner QA and ad-ops access/ reporting set-up Verifies appropriate data filters through and/or reporting set-up across all partners/ channels as well as develops and maintains a client-friendly screenshot/ proof-of-purchase (POP) deck with campaign ads Works with multiple sources of analytics to be able to ensure the correct data is being used for Planner analysis and optimization and scheduled reporting Efficient Tools and Systems Management: Manage ad-planning tools, servers, and reporting systems efficiently. Ensure timely information delivery to Planners and PPC Specialists. Maintain accurate data filters, reporting setups, and client-friendly decks.

Campaign Coordination and Implementation: Create campaign documents, facilitate trafficking, and oversee the creative review. Coordinate with PPC Specialists for day-to-day campaign execution. Ensure completeness of campaign implementations and accountability of specialists.

Analytics, Optimization, and Trends Research: Utilize multiple analytics sources for analysis and optimization. Research media and PPC trends for strategic planning and presentations. Gather data to equip specialists for strategic recommendations.

Technology Proficiency and Management: Maintain proficiency in PPC platforms and media technology stack. Understand and manage tools including Campaign Manager, Meta Ads Manager, Google Ads, etc. Expense Tracking, Billing, and Task Management: Monitor expenses on paid social platforms for accurate billing.

Proactively manage tasks to keep projects on track. Communication and Collaboration: Spearhead creative review, campaign set-up, and trafficking. Coordinate with PPC Specialists for information exchange and optimization recommendations.

Make budget adjustment recommendations based on campaign performance insights.

Qualifications

- To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

Requirements

listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Excellent organizational skills, multi-tasking capabilities, and attention to detail.

Willingness and ability to follow process. Results-driven and passionate about putting in the work to garner success. Fundamental knowledge of media planning and buying (cross-channel).

Strong project management skills. Exceptional communication, writing, and interpersonal skills. Strong quantitative and analytical skills.