Director of Admissions

Training Tomorrow's Technicians to Become Skilled, Employable, and Essential ABOUT US - Big Changes, Better

Benefits

- Join us today! At Cotulla Education, home to the Aviation Institute of Maintenance, Centura College, Tidewater Tech, and American Lineman College, we are dedicated to transforming lives through hands-on, career-focused education. Our mission is to empower students to achieve their professional dreams in high-demand fields like aviation, healthcare, information technology, and skilled trades.

With experienced faculty providing personalized support, our graduates emerge as future leaders ready to make a significant impact in their communities. Join us in shaping the careers of those who will build and maintain our world and embark on a transformative journey towards a fulfilling career. THIS IS NOT REMOTE - This is an on-site role with opportunities available in over 20 locations.

We offer nationwide opportunities to build your future across multiple locations. Training Tomorrow's Technicians to Become Skilled, Employable, and Essential.

- Join us today! Position Purpose We are seeking a Director of Admissions to lead the day-to-day operations and performance of the campus Admissions team in achieving enrollment goals while delivering a high-quality, student-centered experience. As a key member of the campus leadership team, this individual will oversee the full admissions process—from initial inquiry through enrollment—while developing and coaching a team of Admissions professionals.

The ideal candidate is a hands-on leader who can balance team development, operational oversight, and personal involvement in the enrollment process. This is a highly metrics-driven role, and we are looking for someone who is comfortable managing performance, analyzing data, and holding a team accountable to results—while ensuring the admissions process remains consultative, ethical, and focused on the best interests of each prospective student. This is an excellent opportunity for a motivated leader who thrives in a fast-paced, goal-oriented environment and is passionate about helping students take the next step in their education and career.

Key competencies include: Inspire and guide the admissions team, promoting collaboration and professional growth through mentorship. Create and implement an admissions strategy aligned with institutional goals, using market research to identify target audiences. Analyze admissions data to inform strategies, optimize recruitment efforts, and improve conversion rates.

Collaborate with other departments to advance the institution’s diversity and inclusion initiatives. This position ensures that the admissions process aligns with organizational goals and effectively attracts qualified students, contributing to the overall success of the institution.

Responsibilities

Admissions Team Leadership and Development Manage, coach, and develop a team of Admissions Representatives and support staff Set clear expectations, monitor daily activity, and hold team members accountable to performance goals Lead by example through active participation in the admissions process, including interviewing and enrolling prospective students Enrollment Performance and Execution Execute campus-level strategies to meet or exceed enrollment targets Track, analyze, and manage daily, weekly, and monthly performance metrics across the admissions funnel Identify opportunities to improve processes, increase conversion rates, and optimize team performance Ensure performance expectations are achieved while maintaining a student-first, consultative admissions approach Manage the Student Enrollment Process Oversee the full inquiry-to-enrollment lifecycle, ensuring a seamless and professional experience for prospective students Ensure timely follow-up, appointment setting, interviewing, application processing, and orientation attendance Maintain high standards of service, professionalism, a