Product Marketing Manager, Industrial Solutions Location: Santa Clara (Picarro HQ) / Remote Job Term: Full-Time The Opportunity Picarro is looking for a Product Marketing Manager to own the go-to-market motion for our Industrial Solutions portfolio. This is a high-impact role at the intersection of deep technology and complex market dynamics — where great storytelling, sharp positioning, and rigorous customer understanding directly shape how Picarro grows. You will lead messaging, positioning, launch execution, and sales enablement across Picarro's industrial applications — including fenceline monitoring for oil, gas, and chemical industries, workplace monitoring for occupational safety, and new business applications as they emerge.

You will be the connective tissue between product, sales, and the market — translating technical capabilities into compelling narratives that resonate with compliance managers, EHS leaders, and procurement teams alike. The Opportunity Picarro is looking for a Product Marketing Manager to own the go-to-market motion for our Industrial Solutions portfolio. This is a high-impact role at the intersection of deep technology and complex market dynamics — where great storytelling, sharp positioning, and rigorous customer understanding directly shape how Picarro grows.

You will lead messaging, positioning, launch execution, and sales enablement across Picarro's industrial applications — including fenceline monitoring for oil, gas, and chemical industries, workplace monitoring for occupational safety, and new business applications as they emerge. You will be the connective tissue between product, sales, and the market — translating technical capabilities into compelling narratives that resonate with compliance managers, EHS leaders, and procurement teams alike.

Responsibilities

Messaging & Positioning Develop and own clear, differentiated messaging and positioning for Industrial Solutions products. Translate complex measurement science and regulatory context into value propositions that land with both technical and non-technical buyers. Product Launches Lead go-to-market planning and execution for new products and features — coordinating across product, sales, marketing, and field teams to ensure launches are on time, on message, and drive measurable pipeline.

Sales Enablement Build and maintain the collateral, battle cards, competitive intelligence, and technical training materials the sales team needs to win. Partner closely with sales to understand where deals are won and lost, and close those gaps. Customer & Market Research Own buyer persona development, win/loss analysis, and ongoing voice-of-customer programs.

Maintain a current view of the competitive landscape, regulatory environment, and emerging market trends to sharpen positioning and inform roadmap input. Content & Campaigns Develop content — white papers, case studies, webinars, conference presentations — that establishes Picarro as a trusted authority in industrial environmental and safety monitoring. Support demand generation campaigns with targeted messaging for key segments.

Industry Presence & Events Serve as a key voice for Picarro at internal user conferences, industry events, and technical committees — developing messaging frameworks and presentations that reinforce Picarro's position as a market leader in industrial environmental and safety monitoring. Cross-Functional Partnership Work closely with product management to provide market feedback and align on roadmap priorities. Partner with field sales and applications teams to support key accounts and strategic opportunities.

Qualifications

Bachelor's degree in Marketing, Engineering, Environmental Science, Business, or a related field. 4–7 years of product marketing experience, ideally in industrial technology, environmental solutions, scientific instrumentation, or a related B2B market. Proven ability to develop compelling messaging and positioning for technical products.