Full-funnel UA is your playground, and you know every corner — from big-picture vision to hands-on execution. You live for the challenge of managing and optimizing campaigns, squeezing every ounce of performance from every channel. Data isn’t just numbers to you — it’s the map to your next breakthrough, guiding cross-functional collaboration and sparking ideas that scale.

Ready to transform traffic into traction and planning into unstoppable growth? Then get in touch! In this role you will Execute user acquisition (UA) strategies for games at all stages of development, including prototyping, soft launch, and global release — with a focus on titles driven by in-app purchases (IAP) or subscriptions.

Manage the UA strategy for each product based on its specific goals and lifecycle stage. Plan, launch, and optimize UA campaigns to meet key performance indicators (KPIs) and drive scalable growth. Collaborate closely with product, creative, and analytics teams to design and execute tests that enhance both user acquisition effectiveness and overall product performance.

Analyze campaign performance data to uncover insights and continuously improve both UA efficiency and return on investment. Stay informed on industry trends, emerging platforms, and market shifts in order to proactively identify opportunities and mitigate potential risks. Share knowledge, insights, and best practices across teams to support personal and collective growth in UA capabilities.

Candidate with experience as a lead would be considered in a hybrid role, also leading a small team of User Acquisition experts.

What We’Re Looking For

Deep understanding of user acquisition strategies and best practices within the mobile app ecosystem. Strong passion for performance marketing, with a focus on data-driven growth. Analytical mindset with the ability to extract actionable insights, identify trends, and detect anomalies in complex datasets.

Solid grasp of predictive models such as Lifetime Value (LTV) and Return on Ad Spend (ROAS). Skilled at setting clear priorities based on potential impact and business value. Strong communication skills, with fluency in English, both written and spoken.

Nice To Have

: Ability to manage not only your own

Responsibilities

, but also those of a broader team. Your experience 5+ years of hands-on experience in user acquisition for in-app purchase (IAP) or subscription-based mobile games or apps. Proven track record of managing products through multiple lifecycle stages — from prototype and soft launch to global launch — is a strong advantage.

Demonstrated success in optimizing campaigns toward Return on Ad Spend (ROAS). Experience in managing and scaling campaigns across a variety of channels, including Meta, Google Ads, TikTok, - Apple Search Ads (ASA), and ad networks, and in working with mobile measurement partners (MMPs). Familiarity with privacy regulations and data limitations, including experience optimizing campaigns without access to user-level data on post-install events/ROAS.

Experience in leading a team of other UA experts is a plus, but not a requirement.

What We Offer

Employment relationship with a legal entity within Outfit7 group for an indefinite period of time, with a six-month probationary period. Diverse work with exciting daily challenges, working as part of a team in a fun, relaxed environment. Participation in attractive projects.

Development opportunities through training, seminars, and conferences Choice of sport, fitness, educational, and entertainment activities outside of work. Healthy meals in the office Flexible working hours 24 days of paid vacation Participation in a discretionary bonus plan. Christmas bonus (subject to internal policies).

We are open to exploring remote work possibilities, subject to the specifics of the candidate's location and preferences. Povzetek delovnega mesta: Strokovnjak za pridobivanje uporabnikov IV. (M/Ž) Zahtevane so izkušnje iz področja podatkovne analitike.

Senior User Acquisition Expert