Health Care Navigator

SUMMARY The role of the Health Care Navigator is to drive post-acute and long-stay census results for the Toledo Ohio Otterbein ministries. The position will work on a complementary basis with the Senior Lifestyle Communities; Sunset House, Sunset Village, Pemberville & Marblehead– along with Otterbein Small House Neighborhoods; Monclova, & Perrysburg. With a specific focus on: Otterbein Perrysburg, Otterbein Monclova, Otterbein Sunset House, Otterbein Sunset Village, and Otterbein Pemberville.

With a targeted emphasis on the Toledo Ohio Hospital Systems (key accounts- Promedica, Mercy, UTMC) and other secondary/tertiary healthcare systems; doctoral practices, Chambers of Commerce, free standing IL/AL, social/business groups, senior centers and churches in the identified geography. Assist with developing and executing strategies for social media/digital marketing campaigns.

Responsibilities

: Establish relationships with hospital key accounts (administrators, doctors, social workers, and discharge nurses) to drive referrals for patients needing long-term nursing and/or post-acute (rehabilitative) care. Ensure financial viability of the local ministries by developing and maintaining a relationship that yields an increased share of patient referrals from the targeted hospitals. Monitor and maintain targeted payer mix to meet financial goals and assure financial stability for the ministries supported.

Develop and execute quarterly marketing plans for Toledo, Ohio and surrounding areas. Assess potential referrals or potential admissions, and work to admit the patient to the optimal Otterbein location, utilizing a One Otterbein approach. Distribute brochures, flyers and other promotional items to referral sources in the targeted accounts.

Work closely and collaboratively with hospital and Otterbein admissions/discharge marketing team members to reassure easy transition of patient from hospital to Otterbein. Coordinate marketing efforts to meet census goals and to keep the Otterbein location staff advised of anticipated referrals, tours and/or admissions. Identify opportunities and execute those selected opportunities to make working with Otterbein easier and more efficient for acute care and doctoral practice personnel.

Create digital marketing strategies applicable to the geography supported by this position. Ability to create and execute creative approaches to virtual marketing Independently manage assigned territory (book of business) with a self-starter approach Work closely with centralized intake and Lifestyle Community admissions staff to ensure relevant data and messaging to referral partners is timely and accurate. Work strategically with Otterbein locations and Promedica/Mercy ACO to gain market share and meet metrics required for affiliation status.

Collecting and evaluating data across all ministries supported for tracking and trending of patterns. Identify and pursue new opportunities for business development within both the acute care setting along with the community setting. Performs any other duties as assigned.

Skills Required : Recognize the autonomy and dignity of all patients/residents. Communicate a sense of caring, concern, and dignity for patients/residents. Understand how to place decision-making in the hands of the patients/residents when appropriate.

Make prompt and accurate judgments with regard to patients/residents care and emergencies. Ability to work with an inter-departmental approach to census growth and development. Work and communicate effectively as part of the self-directed marketing work team.

Establish excellent relationships and ongoing communications with hospital personnel in referral marketing, management and decision-making roles.

Qualifications

: 3-5 years' experience in Sales/Marketing/Clinical liaison for Skilled Nursing Provider Understanding/Proficient with the skilled nursing admission process Relationships in the Toledo hospitals (preferred) BA/BS preferred; plus three to five year