We are PMG Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.

Who You Will Be Working With At PMG, the Social team is a driving force behind innovative paid media strategies that connect clients with their audiences in meaningful ways. We’re a group of creative strategists, data enthusiasts, and media experts who thrive on collaboration and excellence. Together, we work across PMG’s media, strategy, creative, and technology teams to deliver full-funnel marketing solutions that not only meet expectations but exceed them.

As a Paid Social Director, you’ll lead groundbreaking strategies for a client at the forefront of social innovation. You’ll be part of a team that values curiosity, continuous learning, and teamwork. This is an opportunity to shape impactful campaigns, build deep partnerships with platform representatives, and guide your team to success.

We pride ourselves on fostering a culture where everyone can grow, innovate, and make a lasting impact on the brands we support.

What You Will Do

Own and lead paid social strategy across core and emerging platforms, driving innovation, testing frameworks, and measurement plans that yield best-in-class performance for your client. Serve as the strategic lead for client relationships, acting as a trusted advisor to senior-level stakeholders and ensuring alignment with their goals and vision. Shape full-year partnerships with platform representatives, identifying opportunities for collaboration, testing, and learning that deliver measurable value.

Collaborate across teams, including social, creative, strategy, and technology, to optimize campaign performance daily, weekly, and monthly. Master PMG’s proprietary technology, Alli, using it to deliver tailored data analyses and insights while contributing to its evolution to better serve client needs. Guide and mentor your team, nurturing both their technical expertise and leadership skills to ensure their growth and the success of your shared efforts.

Evaluate resource needs and staffing plans, ensuring the team is equipped to meet client demands while maximizing efficiency and impact. Bring energy and focus to every project, ensuring campaigns are delivered on time, within budget, and aligned with strategic objectives. What You Will Bring 10+ years of experience in paid social strategy or a related field, with a bachelor’s degree or equivalent experience.

4+ years of leadership experience, with a proven ability to train, mentor, and coach team members on both technical and interpersonal skills. Advanced expertise in Paid Social, Marketing Metrics, and Marketing Planning & Analysis to design and execute high-impact strategies. Strong proficiency in Content Marketing to align messaging and creative strategies with platform best practices and client goals.

Expertise in managing campaigns across social media platforms such as Meta, TikTok, Pinterest, Snap, and LinkedIn, maximizing client performance and engagement. Advanced skills in tools like Google Analytics, Microsoft Excel, and SQL to analyze data, develop insights, and refine strategies. Strong analytical and problem-solving skills, paired with a proactive approach to uncovering opportunities and optimizing performance.