Fashion Paid Advertising Strategist

Who We Are

: We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success.

Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative.

Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

A day in the life: As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business. You are oriented towards the clients’ business success, tying your efforts to the greater business goals.

Responsibilities

You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix. You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist.

: Full ownership and execution of performance marketing via paid social & paid media native platforms Meta Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads Effectively executing builds and production A-Z with redundancy across channels; facilitating production with Specialists on teams where applicable Lead execution of optimizations with regards to performance improvements relative to goals Manage all client budgets and/or advise on budget changes based on your expertise Effectively own strategic communication internally for client teams Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialist where applicable Weekly client progress recaps, outlining performance insights and future recommendations Excellent marketing and business strategy acumen Complete understanding of the marketing funnel and how to execute via paid social and paid media Full understanding of the eCommerce model and lead gen strategies Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results Ownership of performance reporting and strategy communication Execute performance reporting A-Z with excellent presentation creation capabilities Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear n