Marketing Manager, International Campaigns Location: Melbourne, Australia (Hybrid position, in office 2 days per week) About OpenTable With millions of diners, 65K+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.

Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.

The Position We're looking for a brand marketer who's equally obsessed with telling impactful stories and driving tangible business outcomes to join us on the International Marketing team. You'll lead international brand campaigns that build awareness and affinity for OpenTable across multiple markets, always measuring what's working and pushing to make it work harder. You'll own the full campaign lifecycle: brief to launch to post-mortem, iteration and optimisation.

You'll work closely with external agencies, in-house creative teams, channel owners, and local market leads to develop campaigns that feel right for each market while staying true to the overall brand strategy, testing, learning, and iterating rather than waiting for perfection. You'll be the connective tissue between channel owners, market owners, and creatives, genuinely bilingual between creative and commercial.

Requirements

mode with local marketing managers. You’re the person who knows how to get what they need from any room they walk into.

What You’Ll Do

Own the full lifecycle of international brand campaigns end-to-end: from strategic brief through launch, optimisation, and retrospective, across multiple markets simultaneously. Develop integrated campaign plans in partnership with paid, organic, CRM, and social channel owners; you won't run every channel, but you'll understand how they connect. Plan and execute brand media campaigns across upper-funnel channels including connected TV, out-of-home, and digital; you understand how brand media works and how to measure its impact.

Write sharp creative briefs and give clear, actionable feedback to designers and creative partners that moves work forward. Localise campaign strategy and messaging for different markets: understand what resonates where, and adapt accordingly without losing brand coherence. Create campaign landing pages and in-product content using internal tools; you'd rather build something yourself than wait.

Use performance data to iterate: test a hypothesis, read the result, adjust, repeat. Identify new brand and growth opportunities: new audience segments, new campaign mechanics, new channels that extend beyond the existing playbook. What Makes You a Strong Fit You have a strong brand background: you've built or shaped campaigns that drove awareness and conversions, and you understand the long game.

You have hands-on experience with brand media buying: you've planned or managed campaigns across connected TV, out-of-home, or similar upper-funnel channels, and you know how to evaluate performance beyond last-click metrics. You're comfortable with numbers: you know how to pull data, read a performance dashboard, identify what's underperforming, and know what to do about it. You've worked across multiple markets or regions: you understand that localisation is more than translation, and you know how to balance global consistency with local relevance.

You know how to work with designers: you write briefs that inspire good work, and give feedback that sharpens it.