Social Media Video Creator & Editor/Créateur(trice) de contenu vidéo

ABOUT US Earth Rated is driven by the knowledge that we can make things better — better for dogs, better for the people who love them, and better for the world they live in. We make products that are simple, thoughtful, and worth caring about. We're a team that shows up with intention, sweats the details, and genuinely believes that how you do things matters as much as what you do.

Postion Overiview The Social Media Video Creator & Editor sets the creative direction for and personally drives Earth Rated’s owned video content, shipping a steady volume of platform-native video across TikTok, Instagram and YouTube — and across brand and social campaigns, not just owned social — where quantity and quality rise together. This person lives inside the platforms they create for, knows instinctively why something works on TikTok but flops on Instagram, and has the editing skills — increasingly AI-assisted — to act on that knowledge fast with lean resources, setting the creative bar and making high-stakes calls with little guidance. They shape the video roadmap and raise the capability of those they work with.

This role exists today because video earns more organic reach than any other format, and producing it in house keeps Earth Rated culturally relevant and filling the path to purchase without a matching rise in spend.

RESPONSIBILITIES

— What you own Owns full-cycle video creation — concept, shoot, edit and post — across TikTok, Instagram Reels and YouTube and in support of broader brand and social campaigns, setting the publishing cadence and shipping independently. Writes and cuts scroll-stopping, hook-first openings, treating hook rate and early retention as creative inputs, and edits to each platform’s native language so nothing feels repurposed — using AI-assisted tools to raise speed and quality together. Owns the growth of Earth Rated’s video platforms, defining the strategy and formats native to each rather than cross-posting one idea, and developing YouTube through Shorts and search-friendly content.

Catches trends early and turns brand-relevant takes around in days, launching bold experiments and folding wins and misses into the next round. Analyzes views, hook rate, retention, shares and saves — using AI-assisted analytics to sharpen creative — and partners with the Digital Lead to prioritize top performers for paid amplification. Develops content with internal teams, creators and employees (including EGC), acts as an on-camera face and raises the on-camera comfort and capability of others, and serves as in-house photographer, handling basic photography for launches, events, campaigns and key business moments.

WHAT SUCCESS LOOKS LIKE 100% of planned content-calendar deliverables ship on schedule, with trend-driven pieces turned around within 48–72 hours of a trend surfacing. Average video views and reach on TikTok, Instagram and YouTube grow quarter over quarter, outpacing channel benchmarks and setting new internal ones. Engagement rate — especially shares and saves — meets or beats channel benchmarks, and hook rate and three-second retention improve over time.

The agreed monthly volume per platform holds with no drop in craft, and no piece ships without a clear reason to exist. Monthly recaps connect the video strategy to business results, with learnings visibly applied to the next month’s work.