Job Title: Digital Marketing Officer (Content and Social) Department: Marketing and Communications Salary: £27,598-£29,911 / year Job type: Full time 35 hours per week, permanent We're looking for a Digital Marketing Officer (Content and Social) to join our Marketing and Communications team at The City of Liverpool College. This is a creative, audience-facing role that sits at the centre of how we tell the College's story. You'll own our organic social media channels, plan and create content that engages prospective and current students, and manage community interactions day to day.

You'll work closely with our Digital Content Creator to shape campaigns and content across platforms. We are looking for someone who understands what makes content land: someone who is a confident public speaker with the ability to command a room, has a sharp eye for a good story, and is confident both in front of the camera and behind it. You'll become a familiar face across our channels, comfortable interviewing students, colleagues and partners to find the stories worth telling.

Requirements

Develop a working familiarity with the team's paid media activity, including an understanding of campaign objectives and audience targeting, to support joined-up planning and communication Website and digital content Create and publish web content as required, using the CMS to maintain accuracy, accessibility, and brand consistency Support the team with email content where social or storytelling expertise is needed Analytics and reporting Track and report on the performance of organic social channels and content, using platform analytics and agreed reporting tools Use performance data to inform content decisions, testing new formats and approaches where appropriate Contribute to quarte