Shape the Future of Work with Eptura At Eptura, we're not just another tech company—we're a global leader transforming the way people, workplaces, and assets connect. Our innovative worktech solutions empower 25 million users across 115 countries to thrive in a digitally connected world. Trusted by 45% of Fortune 500 companies, we're redefining workplace innovation and driving success for organizations around the globe.

Job Description The Social Media Strategist is responsible for managing Eptura’s global social media program. This highly autonomous individual contributor role owns social media strategy, content planning and creation, publishing, engagement, and performance reporting to ensure brand consistency and reinforce Eptura’s market leadership. This person will develop and maintain an editorial calendar aligned with marketing campaigns, translate company messaging into compelling social content, and act as a community manager across owned social channels.

This position stays informed on evolving social media trends and best practices and tracks campaign performance to continuously improve results. This role is based in the Atlanta area, with occasional in-office meetings and in-person collaboration days expected. Write, create, curate, publish and manage content (image, video, written, and audio) on company social media platforms, ensuring brand consistency through tone, look, and feel.

Develop and maintain social publishing editorial calendar aligned with brand, demand generation, product marketing, customer marketing, communications, and executive visibility initiatives. Adapt company messaging, thought leadership, and campaigns into compelling social content tailored for specific audiences and channels. Collaborate closely with internal and external teams to develop and implement social media components of integrated marketing campaigns, including a combination of organic, paid, and boosted tactics.

Apply understanding of the sales process to support pipeline generation and ensure campaign tracking is in place to monitor attribution. Curate content for and administer employee social advocacy program. Partner with company leaders and subject matter experts to amplify thought leadership and support executive social media presence.

Regularly measure, report on, and refine tactics based on KPIs such as reach, engagement, sentiment, follower growth, traffic, and conversions. Act as community manager across social channels, responding timely to public and private comments and questions. Maintain up-to-date, brand-aligned company profiles on social channels and consistently adhere to social media reputation management protocols.

Administer social platform account security, passwords, and access in conjunction with marketing operations. Maintain knowledge of changing algorithms, platform capabilities, and content specifications across social channels to ensure all assets are optimized. Leverage social listening, competitive analysis, and performance benchmarking to identify industry, competitor, and customer trends, and recommend content opportunities, audience engagement tactics, and channel strategy improvements.

Represent company and support media and analyst relations through online advocacy. Collaborate with internal teams to develop and maintain guidelines for employee social media use. Maintain familiarity with key product features and updates to clearly communicate competitive differentiation.

Facilitate communication between internal teams and external agencies as needed.