Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand.

As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

Search & Performance Lead San Mateo, CA (hybrid) remote considered- west coast only The Search & Performance Lead will join the Performance Media team and work alongside the Search Lead to help shape and execute PlayStation's global performance media strategy across the portfolio. This role is responsible for driving engagement, increasing purchases, and improving product discovery for current and prospective PlayStation customers. Working closely with internal stakeholders, global territories, and external agency partners, the Search & Performance Lead will help shape performance media initiatives and identify opportunities to drive measurable business growth across the PlayStation portfolio.

We are looking for an experienced performance media professional with strong analytical skills, business acumen, and a deep understanding of Search Marketing and the broader performance media landscape. The ideal candidate will have a strong understanding of performance media, with deep expertise in Search Marketing and recent hands-on experience managing and optimizing paid media campaigns.

Responsibilities

outlined below are not exhaustive, and additional tasks may be assigned.

: Manage the day-to-day relationship with the paid media agency, ensuring high-quality execution and delivery against business objectives. Partner with internal teams to execute performance media initiatives, ensuring campaign details and creative are delivered on time. Develop and optimize search strategies to improve campaign performance and drive measurable business outcomes.

Monitor campaign performance, identify optimization opportunities, and make data-driven recommendations to achieve business goals and KPIs. Apply and optimize automated bidding strategies, including tCPA and tROAS, to maximize campaign efficiency and performance. Collaborate with internal and external partners to develop and maintain performance reporting and dashboards.

Deliver ad hoc, monthly, and quarterly performance insights and recommendations to key stakeholders. Partner with the paid media agency to identify testing opportunities, evaluate results, and implement learnings to continuously improve performance. Identify opportunities across Search, Retail Search, and other performance media channels to drive innovation and business growth.

Champion automation, AI, and measurement innovations to improve campaign performance and operational efficiency. Stay current on performance media and search marketing trends, platform updates, best practices, and emerging technologies.

What We’Re Looking For

: 5+ years' experience in Paid Search, with exposure to other performance media channels. Advanced level of understanding of search & biddable principles and applications. , communicating, coordinating, building consensus, influencing without authority, listening, being open to other perspectives).

Deep understanding of automated search bidding strategies including tCPA & tROAS required. Exceptional analytical capabilities and the ability to turn trends into actionable insights and hypotheses.