About REP: REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000+ square feet of office and distribution space in the USA and internationally.

With a dedicated team of over 200+ fitness enthusiasts, our vision is to be the #1 Strength Brand in the World. Our commitment to innovation, customer service, and value sets us apart. We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities.

Our dedication to excellence has been recognized multiple times when we were featured in the Inc. 5000 fastest growing private companies in 2018 and 2021 and then voted the best home strength product launch in 2022 by Garage Gym Experiment. Our team works out together, and we regularly invite fitness superstars to join us.

We organize fun challenges to test our limits - and the limits of our equipment . At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team. We firmly believe that being surrounded by like-minded individuals fuels creative energy and fosters a fun and collaborative work environment.

This role is based in our state-of-the-art headquarters with a bright, spacious, shared workspace; scenic views of the Rocky Mountains; and a kitchen always stocked with healthy snacks, protein powder, and coffee. We offer a hybrid work environment with a minimum of three days in the office, but there’s flexibility about which days and hours.

About This Role

: REP Fitness is looking for an experienced B2B Marketing Manager to serve as the primary demand generation lead for our commercial and retail business. This role is focused on creating strategies and executing campaigns designed to develop qualified leads and nurture prospects across multiple buyer types and vertical markets, including gyms and studios, universities, hospitality, local and government facilities, as well as drive traffic into our retail stores. This is both a strategic and execution-oriented role.

You will define and own the end-to-end integrated B2B marketing strategy for REP’s commercial and retail segments, and you will be accountable for bringing that strategy to life across online and offline channels — with heavy emphasis on paid digital, CRM, industry events, and in-store activations. You will build and execute scalable, segmented go-to-market plans in close partnership with Sales, Marketing, eCom, and Sales Ops teams, supporting pipeline growth and full-funnel adoption across multiple verticals. The ideal candidate is a strategic B2B marketing leader with a proven track record in demand generation and integrated marketing — someone who combines high-level strategic thinking with hands-on execution in digital marketing and emerging technologies.

You will own internal reporting on B2B marketing vision, strategy, and performance for Sales, manage REP’s paid media agency relationship for B2B, oversee HubSpot Marketing Enterprise, and be responsible for tracking and sharing KPIs. You know how to build programs that the Sales teams rely on and how to connect marketing investment to deliver measurable business results.