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Mindgruve — Covington, Kentucky
We are a global digital agency comprised of strategists, creatives, media experts, data scientists, and engineers driven by one common purpose — accelerate business growth through marketing and digital transformation. Named a top 3% Google Premier Partner and recognized by Inc. 5000 and Adweek’s 75 Fastest Growing Companies, we’re constantly looking for “A” players to join our team.
The rapid growth is attributed to our strongest asset — our people. Our teams are highly collaborative and work closely with each client to set clear goals and objectives so that we can deliver exceptional results. Mindgruve is a place where every opinion is valued.
Not only will you be empowered to contribute ideas, but you will also play a key role in the execution and driving success for brands across a variety of industries. Sound fun? Perfect — you’ll fit right in.
The Director of Strategy is a senior strategic leader responsible for driving integrated marketing strategies that deliver measurable business results for Mindgruve's key client accounts. This role combines strategic vision with hands-on execution, leading cross-functional teams to develop comprehensive marketing strategies across paid, owned, and earned channels. The Director serves as both a strategic thought leader and a mentor to the strategy team, while maintaining direct ownership of 2-4 major client accounts.
What You’Ll Do
Here Serve as day-to-day strategic lead on key accounts, owning the overall strategic vision, roadmap, and business outcomes Develop and execute integrated marketing strategies that combine brand positioning, messaging, full-funnel tactics, and performance marketing across all channels Lead discovery processes including stakeholder interviews, research, competitive analysis, and audience segmentation to inform strategic planning Create compelling strategic presentations and deliver them to C-suite executives and senior client stakeholders, clearly articulating insights, recommendations, and expected outcomes Conduct quarterly business reviews and strategic planning sessions with key accounts, identifying growth opportunities and optimization recommendations Partner with account leadership on strategic scoping, aligning approach, deliverables, and resourcing to client goals Analyze campaign performance data to measure success against strategic objectives and KPIs, providing data-driven recommendations for continuous improvement Build and maintain trusted client relationships, serving as a strategic advisor and ensuring long-term satisfaction and retention Architect, build, and optimize CRM and lifecycle programs end to end: designing customer journeys, segmentation, and triggered automation/nurture flows, translating them into working configurations within the client’s martech stack, and continuously improving against engagement, conversion, and retention goals Define and operationalize the customer data strategy, including data modeling, identity resolution, audience definition, and CDP-to-activation pipelines, ensuring unified customer data powers personalization, measurement, and downstream channel activation Develop and document strategy frameworks, templates, best practices, and methodologies that can be scaled across the agency Lead internal training sessions and workshops to share strategic knowledge and elevate cross-functional team capabilities Own the CRM and customer data platform (CDP) strategy specialty and serve as the agency's subject matter expert Champion innovation and continuous improvement within the strategy practice, staying ahead of industry trends and emerging marketing channels Lead strategic planning sessions that bring together cross-functional teams to solve complex client challenges Ensure seamless workflow and communication across departments to optimize integrated marketing delivery Collaborate with VP, Strategy on practice group vision, resource planning, and operational efficiency initiatives Lead strategic development for n