About REP: REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000+ square feet of office and distribution space in the USA and internationally.

With a dedicated team of over 200+ fitness enthusiasts, our vision is to be the #1 Strength Brand in the World. Our commitment to innovation, customer service, and value sets us apart. We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities.

Our dedication to excellence has been recognized multiple times when we were featured in the Inc. 5000 fastest growing private companies in 2018 and 2021 and then voted the best home strength product launch in 2022 by Garage Gym Experiment. Our team works out together, and we regularly invite fitness superstars to join us.

We organize fun challenges to test our limits - and the limits of our equipment . At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team. We firmly believe that being surrounded by like-minded individuals fuels creative energy and fosters a fun and collaborative work environment.

This role is based in our state-of-the-art headquarters with a bright, spacious, shared workspace; scenic views of the Rocky Mountains; and a kitchen always stocked with healthy snacks, protein powder, and coffee. We offer a hybrid work environment with a minimum of three days in the office, but there’s flexibility about which days and hours.

About This Role

: The Integrated Marketing Director will lead the strategic vision, planning an execution of our content ecosystem across all earned and owned channels. This leader will transform brand priorities, product launches, partnerships, consumer insights and performance data into a cohesive content engine that scales the business. This role will be a key part of our strategy to become the most influential omni-channel strength brand in the world by serving as the connective hub across the marketing organization.

They will do this by ensuring every consumer touchpoint (eComm, commercial, retail, partnerships, social, PR, activations etc) works together to tell a consistent and compelling REP brand experience. They will help shape not only what REP says, but also how the brand comes to life across channels, audiences and experiences. They will also be an expert with demonstrable experience in activating digital content ecosystems for global consumer brands.

This role will be directly responsible for building and leading our Social Media, Content, PR & Editorial teams to meet these objectives. Essential Functions: I nclude the following. Other duties may be assigned.

Strategic Leadership: Own the integrated global content strategy across all owned and earned channels ensuring alignment with annual business objectives and growth targets with both global & regional teams Develop and maintain a cohesive brand narrative that connects REP's equipment, apparel, and nutrition businesses into a unified consumer experience.