Senior Social Media Manager

About REP: REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000+ square feet of office and distribution space in the USA and internationally.

With a dedicated team of over 200+ fitness enthusiasts, our vision is to be the #1 Strength Brand in the World. Our commitment to innovation, customer service, and value sets us apart. We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities.

Our dedication to excellence has been recognized multiple times when we were featured in the Inc. 5000 fastest growing private companies in 2018 and 2021 and then voted the best home strength product launch in 2022 by Garage Gym Experiment. Our team works out together, and we regularly invite fitness superstars to join us.

We organize fun challenges to test our limits - and the limits of our equipment . At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team. We firmly believe that being surrounded by like-minded individuals fuels creative energy and fosters a fun and collaborative work environment.

This role is based in our state-of-the-art headquarters with a bright, spacious, shared workspace; scenic views of the Rocky Mountains; and a kitchen always stocked with healthy snacks, protein powder, and coffee. We offer a hybrid work environment with a minimum of three days in the office, but there’s flexibility about which days and hours.

About This Role

: The Sr. Social Media Manager will lead our Sr. Social Media Content Creator and agency partner to drive excellence across our social media channe ls by driving execution, accountability, and a consistent brand presence across every channel.

Working closely with our external agency, the Sr. Social Media Manager will shape strategy and content calendar management and own the agency relationship day to day. In addition, this position will launch and scale a UGC/Influencer program to grow brand awareness, customer acquisition, and authentic content creation .

Essential Functions: I nclude the following. Other duties may be assigned. Strategy Ownership: Social will become a cornerstone of our digital strategy.

You will own and drive the adoption of our social media strategy to help drive awareness, growth & engagement meaningfully. Support our existing channels as well as standing up new channels which we are not currently present, with a specific focus on TikTok & YouTube Be our social media expert. You know what is trending, how algorithms are shifting and how we maintain a consistent presence that evolves as the channels evolve.

Must understand how to read and analyze KPIs and results. Partner with external agency to leverage those results into strategic game plans on how we adjust content going forward. Ability to quickly pivot if needed as new trends, partnership posts or launches arise Work with Sr.

Content Creator to schedule all posts in advance via Hootsuite Agency Ownership: Own the external agency relationship day to day through active management. Meet with them (alongside our Sr.